Think Like a Designer: Making an Art Poster Premium class

Chip Kidd, Graphic Designer at Alfred A. Knopf

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7 Videos (35m)
    • Introduction

    • The Problem

    • Researching

    • Possibilities of Form

    • Photography vs Illustration

    • Testing the Concept

    • Conclusion


About This Class

Chip Kidd is world-famous for designing some of the most innovative book covers of our time. How do his ideas come to life?

This inspirational 35-minute class takes you on a journey through Chip's process for designing an art poster, a real project he took on for the Brooklyn Book Festival in Fall 2016. As he explores his assignment, research strategy, and even graphic ideas, you'll see how the best graphic designers — Chip amongst them — are creative and conceptual problem-solvers.

You'll learn how to:

  • Plan and research a new creative project
  • Evaluate compelling concepts
  • Execute original ideas independently

Plus, each lesson is filled with lesser-known examples of Chip's poster work, as well as comparisons to his popular work in book cover design.

Whether you're creating your own poster, curious about the principles of good design, or just want to see a master at work, this class will help you "think like a designer," hone your visual instincts, and harness the power of graphic design!


Want to dive deeper? Be sure to check out Chip Kidd's first Skillshare class, Introduction to Book Cover Design: Making Stories Visual, as well as Ellen Lupton's Skillshare class, Demystifying Graphic Design: How Posters Work.

118 of 121 students recommendSee All

awesome. great inspiration
Erika A.

Dream Maker

Great class on creative process!
Bobbi S.

Bobbi Bina

insightful information regarding your process. Thank you for sharing!
Byran McWaters





Chip Kidd

Graphic Designer at Alfred A. Knopf


Chip Kidd is a Designer/Writer in New York City (and Stonington, CT, and Palm Beach, FL). His book cover designs for Alfred A. Knopf, where he has worked non-stop since 1986, have helped create a revolution in the art of American book packaging.

He is the recipient of the National Design Award for Communications, as well at the Use of Photography in Design award from the International Center of Photography. And a bunch of other stuff.

Kidd has published two novels, The Cheese Monkeys and The Learners, as well as Batman: Death By Design, an original graphic novel published by DC Comics and illustrated by Dave Taylor. His latest book, is Go: A Kidd's Guide to Graphic Design, was released in October, 2013.

A distinguished and prolific Lecturer, Kidd has spoken at Princeton, Yale, Harvard, RISD and a zillion other places.

His 2012 TED talk has garnered over 400,000 hits as of this writing, and is cited as one of the 'funniest of the year.'