Take the Pain out of Proposals & Pricing: Think, Simplify and Engage Premium class

Emily Cohen, Principal/Lead Consultant

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4 Videos (1h 24m)
    • Guiding Principles & Qualifying Clients

      19:24
    • Guiding Principles & Asking The Right Questions for Proposals

      19:31
    • Proposals - Content Strategies

      24:01
    • Pricing Strategies

      21:25

About This Class

Do you write more proposals than you win? Are you continually under valuing or over pricing your design services? This class will provide seasoned design firm principals or independent designers with best practice strategies to better qualify new opportunities, write winning proposals, and price more effectively. The methodology presented is developed for design professionals that want to take their business to the next level and price themselves to reflect their full value.

Emily Cohen, a leading consultant to creative professionals and frequent speaker at industry conferences, will share her passion, insight, and expertise on writing winning proposals and creating smart pricing strategies that help you get paid what you’re worth. Having consulted and collaborated with thousands of emerging and recognized leaders in graphic design, Emily’s approach is tactical, honest and results-driven. Learn how to write winning proposals that effectively communicate your services, qualifications, voice and vision.

What You'll Learn
This class will teach you the steps to pre-qualifying clients, defining objectives, communicating project parameters and impactfull ways to customize your proposals. Discover common mistakes and ways to structure and communicate project information and pricing structures to capture client’s attention and interest. While there are no magical industry-standard prices, there are successful ways to talk about, negotiate and present your numbers that will ensure a more successful negotiation. 

The Project
The resulting project will be to write your own customized proposal and price a representative project. This is an ideal opportunity to learn the necessary skills to improve how you communicate your services and price projects. With all attendees working on the same project, this is a great time for you to get feedback from your peers and an expert consultant to ensure you are communicating impact-fully to your clients.

93% Positive Reviews 15 See All

Very helpful, thanks!
I found this very helpful and actually followed up with Emily Cohen's website to learn more. As a freelancer looking to switch to a business owner, this was an essential class for me.
Emily has lots of useful information to share! I am not a designer, I work in films and computer games industry, but I still found this class useful to determine what strategies to use when approaching clients with project proposals. I took notes of pretty much everything Emily told and feel really confident with my new knowledge and definitely more enlightened. Thank you!

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Project

261

Students

Emily Cohen

Principal/Lead Consultant

Emily has consulted with design firms and in-house corporate creative departments for over twenty years. During this time, she has provided confidential, best-practice insights and advice on staff, client, and process-management strategies, conducting client surveys and writing winning proposals, creative briefs, RFPs , and contracts.

She helps creative teams improve operational effectiveness and helps companies build efficient teams and processes. She served on the board of advisors of InSource, on the AIGA In-House task force and as Secretary for the AIGA/NY Board of Directors. Emily has also taught classes and conducted seminars for many leading design schools and organizations.

Emily is a frequently-requested speaker on business-related issues for the creative industry and has spoken at The Association Of Registered Graphic Designers Of Ontario (RGD Ontario), HOW, MYOB, Design Business Association (DBA) and InHOWse Conferences, as well as at numerous AIGA conferences and events.