Package Design I: The Basic Why and How Premium class
- 1x (Normal)
The History Of Package Design4:09
Goals of Package Design11:52
Around the Package6:28
About This Class
You'll put your new knowledge of package design history, goals, technique, and merchandising to work by re-creating a die for a real cereal box of your choosing.
Master the art of tangible design with packaging expert Trina Bentley’s 55-minute first class on the basics. Perfect for intermediate graphic designers interested in products, it’s a crash course in the discipline’s history, target audiences, unique attributes, and fundamental goals—communicating and grabbing attention—while taking into practical account the confined space of a box, bag, or label.
Want more technical knowledge? Check out Trina's second class, Package Design II: Step-by-Step Execution.
Class Projects 3 See All
84 of 91 students recommendSee All
Very ineresting course, especially because it describes all the technical requirements (design rules, dies, etc.) for a good packaging design.
IT Business Consultant, Designer, Illustrator
Very informative, good primer for covering the technical aspects of what goes in to package design, particularly in the food industry.
graphic design, hand-set letterpress, & design edu
Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering—and falling in love with—packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions.
With her gung-ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs—and most importantly, on the shelf at your local grocer.