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11 Videos (1h 20m)
    • Introduction

      2:27
    • Your Assignment

      1:31
    • Research and Ideation

      10:00
    • Sketching 1

      7:52
    • Sketching 2

      10:01
    • Sketching 3

      9:50
    • Digital Refinement 1

      9:04
    • Digital Refinement 2

      9:47
    • Fine Tooth Comb 1

      9:29
    • Fine Tooth Comb 2

      9:45
    • Conclusion

      0:25

About This Class

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

  • understanding your market
  • crafting balanced letterforms
  • developing advanced ligatures
  • working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.

447 of 447 students recommendSee All

An in depth look at another creative process which I found beneficial
Ryan Clarke

Vectors Are Free !

Instructive!
Mackey's class was great. I am a freelancer with several years of experience but I had never explored creating my own typography mark until recently. Seeing his process helped a lot and made it seem like a very executable task. I would recommend this class to anyone looking to add skills and techniques to their brand creation arsenal.

7,182

Students

84

Projects

Mackey Saturday

Graphic Designer

Mackey Saturday is an independent graphic designer.  Through strategy, inquest, and design implementations he creates and advances steadfast identities.