Logo Design Fundamentals: Simple and Solid Brand Marks

George Bokhua, Digital Graphic Designer & Illustrator

15 Videos (57m)
  • Intro

    • Trailer

      1
      1
      00:56
    • Introduction and Useful Reference Literature

      1
      1
      03:14
  • Animal Mark: Making a Moodboard

    • Moodboard Preparation

      05:01
    • Image Selection

      03:10
  • Animal Mark: Sketching

    • Pre-sketching and Sketching

      03:09
  • Animal Mark: Execution

    • Minimizing Anchor Points

      04:51
    • Refining and Fine-Tuning

      05:39
    • Adding Color and Post-Project Advice

      02:49
    • Gridding

      1
      1
      11:17
  • Letter Mark: Concept and Sketching

    • Sketching for Letter Marks

      02:14
  • Letter Mark: Execution

    • Execution and Refining of letter K

      06:44
  • Negative Space Mark: Intro and Sketching

    • Project Intro

      00:23
    • Negative space boxer sketching

      02:50
  • Negative Space Mark: Execution

    • Execution of a neg. space boxer

      03:53
    • Words of Wisdom

      00:39

Design a minimal logo mark

ASSIGNMENT

Your assignment is to design your own minimal logo mark. You will decide on a subject, choose your reference image, and design your logo. You will create a logo of one of the three options: animal mark, letter mark, or negative space mark.

DELIVERABLE

Share a final logo mark. A complete logo design will include either an animal mark, a letter mark, or a negative space mark.

Note: Please share your full process in the project gallery, from inspiration and research to sketching and your final logo. I would love to see each step!

RESOURCES

  • For helpful step-by-step tips, check out the class guide attached.
  • Also attached is a gridded fox. Regardless of the large amount of anchor points, the form is still fine because it is composed of geometrically sound curves.