Logo Design Fundamentals: Simple and Solid Brand Marks Premium class

George Bokhua, Digital Graphic Designer & Illustrator

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15 Videos (57m)
    • Trailer

      0:56
    • Introduction and Useful Reference Literature

      3:14
    • Moodboard Preparation

      5:01
    • Image Selection

      3:10
    • Pre-sketching and Sketching

      3:09
    • Minimizing Anchor Points

      4:51
    • Refining and Fine-Tuning

      5:39
    • Adding Color and Post-Project Advice

      2:49
    • Gridding

      11:17
    • Sketching for Letter Marks

      2:14
    • Execution and Refining of letter K

      6:44
    • Project Intro

      0:23
    • Negative space boxer sketching

      2:50
    • Execution of a neg. space boxer

      3:53
    • Words of Wisdom

      0:39

Project Description

Design a minimal logo mark

ASSIGNMENT

Your assignment is to design your own minimal logo mark. You will decide on a subject, choose your reference image, and design your logo. You will create a logo of one of the three options: animal mark, letter mark, or negative space mark.

DELIVERABLE

Share a final logo mark. A complete logo design will include either an animal mark, a letter mark, or a negative space mark.

Note: Please share your full process in the project gallery, from inspiration and research to sketching and your final logo. I would love to see each step!

RESOURCES

  • For helpful step-by-step tips, check out the class guide attached.
  • Also attached is a gridded fox. Regardless of the large amount of anchor points, the form is still fine because it is composed of geometrically sound curves.