Lettering and Designing a Brand Logotype Premium class

Mackey Saturday, Graphic Designer

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11 Videos (1h 20m)
    • Introduction

      2:27
    • Your Assignment

      1:31
    • Research and Ideation

      10:00
    • Sketching 1

      7:52
    • Sketching 2

      10:01
    • Sketching 3

      9:50
    • Digital Refinement 1

      9:04
    • Digital Refinement 2

      9:47
    • Fine Tooth Comb 1

      9:29
    • Fine Tooth Comb 2

      9:45
    • Conclusion

      0:25

About This Class

Debunk logotype design! A logotype is a single piece of type that prints a word or group of separate letters— the perfect base for showcasing your brand or company name in logos, brand assets, media kits, and more.

This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logotype for his friend’s skate shop. Bite-sized lessons cover:

  • understanding your market
  • crafting balanced letterforms
  • developing advanced ligatures
  • working with symmetry

By the end of the class, you’ll develop your own unique logotype for a company, project, or even yourself. This class is perfect for beginning designers looking to master basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.

416 of 416 students recommendSee All

Definitely one of the best classes i have stumbled upon. Shows you a deep insight into the process, small little details i have been always wondering about. Just great!
excellent
The coolest thing about this class: it allows you to be imperfect. I mean, sure...you learn how to "perfect" your lettering, spacing, angles, etc. But the process allows you to explore ideas and turn a rough draft (hand-drawn) into a professional, unique, and functional logotype (digital). Excellent. Highly recommend it.

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Mackey Saturday

Graphic Designer

Mackey Saturday is an independent graphic designer.  Through strategy, inquest, and design implementations he creates and advances steadfast identities.