How To Become a Logo Designer Premium class

Rob Cubbon, An entrepreneur who wants to help you

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37 Videos (2h 33m)
    • Introduction to the Course

      3:42
    • How To Learn Logo Design

      1:00
    • The Four Most Important Logo Design "Rules"

      4:51
    • Logo Design Ideas From Different Logo Types

      6:13
    • Advanced Logo Design Ideas – How To Think Outside The Box

      4:03
    • Conclusion to the Art of Logo Design

      0:49
    • Introduction to Client Communication

      1:18
    • Stages of Communication – Get This Right & Everything Else Will Follow

      4:06
    • Understanding the Creative Brief – Getting Inside the Client's Mind

      4:17
    • Make More Money by Understanding the Extent of the Business Side

      6:15
    • The Proposal – Making Sure You Understand the Brief

      5:54
    • The Contract – This Solves 99.9% of Client Problems

      3:09
    • Conclusion to Client Communication

      1:29
    • Introduction to the Design Process

      1:22
    • The Logo Design Process – From Idea To Artwork

      6:50
    • How To Get Great Design Ideas For Logos

      3:39
    • An Introduction To Creating Shapes in Adobe Illustrator

      4:46
    • Organising Shapes: Coloring, Enlarging, Reducing, Grouping & Order

      5:37
    • The Difference Between the Selection Tool (V) and the Direct Selection Tool (A)

      3:04
    • Introducing Fonts – Where To Get Great Free Fonts For Your Logos

      4:07
    • Introducing Text, Creating Outlines & Grouping/Ungrouping Objects

      4:58
    • More on Fonts – More Help with the Important Font Decision

      3:58
    • What Are Compound Paths in Illustrator? & How To Use Them To Grea

      3:47
    • Introducing the Path Tool (P) & Bézier Curves in Illustrator

      4:46
    • How To Trace a Scanned Sketch with the Pen Tool (P)

      6:58
    • Creating Custom Brush Shapes in Illustrator

      5:36
    • Creating a Custom Font by Rounding the Corners of Letters in Illustrator

      4:27
    • Designing a Logo for a Website

      9:31
    • Conclusion to the Design Process

      1:46
    • The Presentation – The Classic Mistake You'll Want To Avoid!

      3:25
    • Logo Formats, Color Specifications & Final Delivery of the Logo

      4:53
    • How To Get Clients – The Most Important Subject In Logo Design!

      8:55
    • How To Deal With Clients – Why Not All Clients Are Created Equal

      3:26
    • How Much To Charge For Logo Design?

      3:02
    • How To Make Sure You Get Paid

      2:37
    • Conclusion to the Business of Logo Design

      1:45
    • Conclusion to the Course

      2:15

About This Class

Every business, every brand, and every product in the world need a logo. A logo designer has a huge and lucrative clientele.

But there's more! Providing logo design services is a great gateway to forging a successful win-win relationship with a client so that you're best placed to then offer other design services and do more exciting and creative work. Logo design is the passport to enter a promised land of business opportunity!

In this course, you will learn:

  • the theory and art behind creating logos
  • how to find logo design clients
  • how to communicate with a client before and after the design process,
  • how to design logos
  • how create logos electronically using mostly Adobe Illustrator
  • the business of logo design
  • how and what to charge the client
  • how to ensure a win-win relationship that results in repeat business for you.

This course is suitable for beginners in the world of design as well as folks who've been working for an agency for a few years and want to branch out there or go it alone!

My name's Rob Cubbon and I've been running a web and graphic design business for nearly 10 years. Over that time I've designed many logos and identities for many different clients and, time and time again, I've found that a successful logo design project is the catalyst for a great business relationship – a business relationship that could be worth hundreds of thousands of dollars for your business – and great, fun and creative work.

Becoming a logo designer is a fantastic and creative way to make a living – it's also very lucrative.

9 of 11 students recommendSee All

I enjoyed this class very much. Rob is very helpful and I like that he covered the business side of creating logos. Lots of great information.
very easy to understand.
Excellent class!

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Rob Cubbon

An entrepreneur who wants to help you

I have over 20 years experience in graphic design and marketing. I have run my own company Rob Cubbon since 2005.

I am also a bestselling Amazon author with books on web design, entrepreneurship and passive income. 

I have sold over a quarter of a million dollars of products online – mostly video courses. 

I provide creative design and effective marketing services. I love blogging and I love helping people with their businesses.

Being your own boss is an incredibly liberating experience but it can be difficult as well. There never seems to be enough time for what we want to do.

I’m driven to help people experience the positive side of entrepreneurship, not the negative.