- 1x (Normal)
What Is Branding?4:25
What is Typography?9:44
The Union of Branding and Typography6:28
Finding Your References3:13
Paint Pens and Sumi Brushes7:57
No. 2 Pencil and Duct Tape4:51
Handwriting and Fingerpainting6:23
Branding Your Theme1:21
About This Class
Love lettering, design, and type? Join legendary designer James Victore as he shares how to distill your most passionate ideas into a designed, typography-based poster that represents your voice to the world.
To be radical is to set yourself apart—to reject all the rules. This is a class on radical typography. It's an hour where you'll disregard the rules, pay homage to iconic misfits and artists, discover James's favorite tools, and find freedom in graphic play.
Key lessons include:
- What is typography?
- How typography and branding work together
- Analog materials overview (pencils, duct tape, paint, and more)
- Exercises and creative prompts to help you find your voice
In the project for this class, you'll use radical hand-drawn typography to brand a theme of your choice. Don’t clean up your work on the computer—make something authentic. Start off slowly, in black and white, then move into color.
In the words of James Victore, "Nobody cares what it looks like if what you say is dumb." Find what you have to say.
Images Courtesy James Victore
Class Projects 111 See All
508 of 514 students recommendSee All
He's words are GOLD. I definitely recommend this class to everyone who is into design.
James Victore is an author, designer, activist, artist and firestarter who teaches creatives how to illuminate their individual gifts in order to achieve personal greatness. Described as “part Darth Vader, part Yoda,” James is widely known for his timely wisdom and impassioned views about design and it’s place in the world.
He reaches thousands online with his weekly Burning Questions video series and leads game-changing workshops and seminars that help creative types of all spheres live and work successfully. At the helm of his independently run design studio, James continually strives to make work that is sexy, strong and memorable; work that tows the line between the sacred and the profane.
James’ work has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. His clients include Bobbi Brown Cosmetics, Moet & Chandon, Yohji Yamamoto and The City of New York. His work was published in a monograph titled, Victore or, Who Died and Made You Boss? Victore teaches at the School of Visual Arts in NYC. He lives, loves and works in Brooklyn.
Sign up to stay in touch with Mr. James Victore here.