Digital Product Design: Understanding Emotional Design Premium class

Jake + Garron, Product Designers @ Intuit & Facebook

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7 Videos (14m)
    • Introduction & Why Emotional Design?

    • Project Introduction

    • Storyboards & Journey Lines

    • "Ownable Moments"

    • Design Techniques to Create Emotional Experiences

    • Real World Examples of Emotional Design

    • Project Demonstration


About This Class

In this course, we will take a look at all types of apps and experiences that use emotional design to create a better connection with their users.  We will walk through our approach to incorporating emotional design and show how it applies to a popular, everyday product like Uber.  It will culminate in a project where you will use the tools and techniques that you learn during the course and apply them to an app or experience yourself.  If you are looking to take the next step in designing products that create a closer connection with your users, then you are in the right place.

80 of 82 students recommendSee All

It's really short. so short it sort of just feels like these two wanted to make a quick buck. IT is however, a very educational class, and they are clear communicators.
Mitch Wilson

Designer & Photographer

Short and simple, but with interesting and useful tips.
Well, that's quick. But also useful.
Fatih Hamzah

Graphic Designer





Jake + Garron

Product Designers @ Intuit & Facebook

Jake is a Senior Interaction Designer at Intuit and Garron is a Product Designer at Facebook and they both work tirelessly to craft experiences that profoundly change people’s lives.

Jake enjoys working on all parts of the experience, from research to prototyping to visual design, and specializes at the intersection of data, emotions, and design. Outside of work, Jake enjoys traveling and playing ultimate frisbee all around the world, while trying craft brews from some of the best breweries.

Garron relishes simplicity and strives to change lives through design and innovation. In his down time he serves on the board of UX Speakeasy, the San Diego chapter of IxDA, and was the Lead for the Mobile Design Uprising Conference. He also enjoys running, hiking, cooking, traveling and spending time with his fiancée and their dog.