Develop a Custom Logotype: Tweaking Existing Typefaces Premium class

Scott Biersack, Illustration, Graphic Design, & Type Design

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10 Videos (40m)
    • Trailer / Intro

      1:18
    • Project Description / Supplies

      0:52
    • Surfing the Web / Watching Netflix

      3:43
    • Concepting Within Illustrator

      9:31
    • Illustrator Techniques

      8:39
    • Understanding Type Pairing

      4:03
    • Creating Secondary Brand Elements

      4:45
    • Packaging Process

      3:15
    • Present Your Creation

      3:18
    • Thank You!

      0:48

About This Class

Watch an in-depth process of how illustrator & designer Scott Biersack works with existing typefaces to create a custom and unique logotype. We’ll discuss the ins and outs of Adobe Illustrator techniques to create shadows, inlines, beveled letterforms, altering baselines, textures and more. Additionally, we’ll understand how to select and pair your logotype with a secondary typeface. Finally, we shall discuss the creation of secondary brand elements to put to use across various brand materials.

49 of 52 students recommendSee All

techniques are very well explained and illustrated for fast paced design.
I really enjoyed this but also was looking for a variety of ways in which you can modify the type. Different techniques. Great class!
Julia Goldberg

Hungry Designer

This is a nice introduction to creating logos. The user should already know the basics of using Illustrator before trying the design example.

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Students

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Projects

Scott Biersack

Illustration, Graphic Design, & Type Design

I’m a guy just doing what he loves. Continuously pushing myself and my comfort zone to follow my passion, inspire others, and never stop learning.