10 Videos (31m)
  • Planning and Inspiration

    • Trailer

    • Choose a Logo to Design, Identify Your Target Audience

    • Create Mood Boards

    • Post your Mood Boards

  • Sketching Lots of Ideas

    • Sketching Pep Talk, Show and Tell

    • Illustrator techniques for smoothing out those rough edges

  • Move to Finish with Your Best Logo Sketches

    • Moving Forward with Your Best Sketches

    • Considering Logo Sketches

    • Sketches and Go to Finish Choices

  • Review of Your Logo Finishes

    • Rough Comps of Your Finished Logos


About This Class

I'm Genevieve Williams. Welcome to my Skillshare class where you'll create a great logo!

If you want to design a logo, this class is for you! Everyone needs a logo. A logo defines you as professional and tells people what you do and how you do it. 

About Logo Design

A logo is typography (logotype) and/or an icon (logo mark) that sets us apart from everyone else, gives our organization that professional look, makes us look polished and well thought out, even if we’re just beginning on an endeavor.

Princeton University Career Services Identity and Signage

The European Graduate School Identity

Iduma Health and Fitness Coach Logo

What we will do in this class:

You will design a logo - for yourself, for a startup, for a friend's or family business, or redesign a logo for company you admire or one you simply don't like.

Who this class is for:

  • You are interested in logo design but don’t know where to start.
  • You need a logo and want to do it yourself.
  • You've designed logos before and want to refresh your skills.
  • You're a small business owner with no budget for a designer.

Student Work:

81% Positive Reviews 43 See All

Genevieve gave me some great ideas as to how to use Pinterest to organize mood boards into categories.
Genevieve is an excellent teacher. She takes time to give every single one of her students detailed critiques, feedback and help. The resources she provides for her class are very useful. With Gen's help, I produced a logo that my client and I both love very much. Take this class!
Genevieve is a very open-minded teacher. I like she takes good care of students from all kinds of background. I like Genevieve!





E Genevieve Williams

Artist, Creative Director, Spacial Designer


I am an American artist, designer, educator, and writer. My design studio in Manhattan has earned international acclaim for its groundbreaking multi media work including a Silver Clio, Creativity Platinum and Gold Awards, among many others. My work falls into the categories of transmedia storytelling, collaborative culture, user-generated contents, and narratology. I have an affinity for solitary, nature soaked settings. My truth-fiction landscapes are inhabited by the palpable absence of human presence.

Currently, I am a professor in Transmedia at Yeungnam University in Korea.

I am offering a Skillshare course entitled "Sketch Your Dream Studio" because I love living in a cabin that my father taught me how to build and I want to share what I know about the process with you.

On a family vacation when I was 16, my sister, stepmother, my father and I were air dropped into our 400 acre plot of wooded land with lake in Northern Ontario. For the next three weeks we built a cabin with just a few tools and lumber from the property. We had a local helper, a man named "Peg Leg Mike," who actually did only have one leg. Since then I helped my father build the cabin I now live in part time. I renovated it after my father died in 2000. All the plans for the design are my own, bouncing off my father's original vision for the cabin and property.

CV Highlights:

Professor: Yeungnam University, Korea, Lehigh University, Bethlehem, PA, School of Visual Arts, NY, Parsons School of Design, NY. Residencies: Mecatale, Italy; Altos de Chavon, DR, European Graduate School, Saas-Fee, Switzerland. Awards: Silver Clio, Creativity Platinum and Gold Awards, etc. Publications: Post Road Literary and Art Journal, etc. Education: MFA School of Visual Arts, MA Union Theological Seminary at Columbia University, Ph.D. (ABD) European Graduate School, Saas-Fee, Switzerland, etc.