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Building a Squeeze Page in HTML3:16
About This Class
In this course, I will guide you through the complete process of creating and operating a sales page using lead pages OR raw HTML.
You will learn
1) Best practices and best tools
2) How to make sure you landing page converts
3) How to split test landing pages for optimal results
Landing Pages for Lead Generation
If you are in a service-related business, your main objective may be to generate leads. Your visitors arrive on a landing page that presents a strong case for solving the visitor's problem, conveys trust and credibility, includes a low-risk offer and requests that the visitor complete an inquiry form. The visitor may be enticed to complete the form in exchange for a complimentary consultation or report. Whenever possible, the visitor's permission is obtained at that time to add them to your mailing list. You might include a check box (checked) that says "I would like to receive information by email from [Your Company Name]." The overall goal of this landing page is to receive leads from the inquiry form and to create a database of people who have opted-in to your list and have agreed to receive your information by email. Your response to inquiries and your list can play a major role in converting prospects into loyal repeat customers for years to come.
Landing Pages for Selling Products and Services
Perhaps your objective is to sell one or more products or services through eCommerce on your website. In that case, your landing page for each item is designed to sell with a shopping cart and automatic payment gateway. Your product page or landing page should be very clear - it should include a picture of the item (if appropriate), clear benefits for the buyer and answers to all of the visitor's questions and objections including return policies and shipping information. If multiple products are being sold, policy information can easily be made accessible through additional links from each product detail page. Depending upon your objective to sell one or more products, the visitor should be prompted to buy and check out, or add the item to his or her cart and continue shopping. Once the visitor completes the checkout process, it is important that he or she is automatically added to a database of customers. Be sure to comply with anti-spam policies and include this practice in your terms and conditions. Following up by email to your list of customers allows you to present a hot market with more and more opportunities to buy from you.
Call me if you have any questions! Skype: HowardEdwardLynch or send me a PM here on Skillshare.
Hello everyone! I am an experienced internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time.
I am capable of teaching:
- Ebook sales and marketing
- Affiliate Marketing
- Product creation
- Freelancing and content creation
Je parle également français -n'hésitez pas à me contacter!