Case Study: Branding Fair Fashion with free resources Free class

David Muehlfeld, Art Director @ Aperto (An IBM Company)

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8 Videos (28m)
    • Intro

      1:04
    • Design a Logo

      9:36
    • Choose Colors

      3:06
    • Define Images

      3:20
    • Pick a Typeface

      1:46
    • Design a Touchpoint

      6:14
    • Create a Presentation

      3:10
    • Outro

      0:04

About This Class

Designing for a good cause is great, but might bring new challenges: tight budgets, self-initiated, the quest for collaborators and partners. In this tutorial I focus on a practical "how-to-guide" to brand a Social Business. And I provide you with simple resources to do the most with the least.

You will learn to:
• sketch rough ideas
• use Illustrator
• define brand elements
• design a mood
• structure a presentation

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David Muehlfeld

Art Director @ Aperto (An IBM Company)

Throughout his career David has worked on brand identities such as Deutsche Telekom, French Institute Amsterdam and concert hall „De Doelen“ in Rotterdam. He worked for small, medium-size and global agencies and even as a freelancer. Currently he is an Art Director in Berlin, Germany.