By The Book: Create a Style Guide for Your Brand Premium class

Courtney Eliseo, Founder, Seamless Creative + Design Work Life

9 Videos (1h 32m)
  • An Introduction to Style Guides

    • Introduction

      19:02
    • Style Guide Content

      07:23
  • Style Guide Design

    • Style Guide Design

      13:15
  • Style Guide Essentials

    • Logo Usage

      07:59
    • Color

      06:57
    • Typography

      04:33
    • Graphic Elements

      05:52
    • Optional Content

      12:02
  • Final Details

    • Final Details

      15:22

About This Class

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You've spent quite a bit of time and energy developing a brand that both you and your client love. So, once it leaves your hands, how do you ensure that the identity is implemented in a way that does the brand justice? The simple answer is to develop a style guide.

Whether you are working with an identity for a client or for your own business, a style guide is an incredibly helpful tool. It ensures that the image you present to the world is consistent across all media, no matter who is doing the work. And whether your brand is large or small, it can greatly simplify the design and production process. 

What You'll Learn

In this class, we'll cover:

  • Different types of style guides, from minimal to complex.
  • The essential components of a style guide and how should you implement them.
  • Some optional style guide components that you may want to implement.
  • How to apply your brand identity to the style guide design.

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Class Project

For our class project, you will take an existing brand identity and translate it into a detailed style guide for client (or your personal) use. In the end you will have a completed PDF style guide book—as minimal or complex as your brand requires—that is ready to share and put to use. 

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Who is the class for?

If you've just completed a brand identity design, but aren't sure where to go next, or if you are hitting bumps in the road during implementation, this class is especially for you. This class is also great for anyone interested in branding to get an understanding of how the process unfolds. 

96% Positive Reviews 27 See All

I was looking for something that really broke down the creation of a style guide. Content, design, and application. This class had all of that, and some other insight that I hadn't thought to consider. I would definitely recommend this class if you are interested in learning about how to build a Brand Identity style guide!
Loving this as a general overview of creating a Style Guide. I have done a lot of Style Guides, but this class still taught me things that I wouldn't have thought about.
Very necessary class for small businesses. Instructor was easy to follow as well.

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Projects

1,209

Students

Courtney Eliseo

Founder, Seamless Creative + Design Work Life

Courtney’s first typographic memory was discovering her father’s extremely meticulous handwriting as a child. From then on, she carried a pad of paper with her everywhere, feverishly trying to perfect her own. Little did she know, it would lead to a life-long obsession with typography and design.

The obsession forged a path to New York City, where she founded both Seamless Creative, a design studio she now runs with her husband Brian, and Design Work Life, a design-centric inspiration blog, in 2008.

Since then Seamless Creative has helped many local and national small businesses thrive through their design work, and Design Work Life has grown into an inspirational online community for designers around the world.

You can also follow Courtney on TwitterDribbblePinterest and Facebook.