- 1x (Normal)
What Really Matters8:15
The Brand Idea3:05
The Brand Strategy4:44
Simple Brand Expressions6:43
How it all comes together4:31
About This Class
As products and companies get more and more alike, one paradigm prospers: Branding is King. This class reveals 5 simple steps to build any brand — from a global player to a personal brand. Within one hour you will understand the complex process of branding through quick drawings, interesting cases and nice music. I compressed the knowledge of 8 years into this new and entertaining format. Enjoy!
• simple models which can be easily applied
• best practices from succesful brands
• insights from building my own t-shirt label
Class Projects 2 See All
14 of 16 students recommendSee All
Liked this series a lot, once I got into it. I found the "background" music pleasing, but not "background" enough - at times it distracted me from the presenters voice, which at times was difficult to hear anyway, even without background music. That said, I learned a lot from the content. For someone new to the theory, I thought it did a great job of covering all the bases, at just the right level of detail to help me learn something useful, keep me engaged, and encourage me to move on and apply what I've learned, in practice.
Ok So admit i didn't actually watch the last 3 videos for this so take my review with that consideration. Ok so as a student who is studying a masters in business administration in marketing theres very little that I personally have gained through this set of videos as I'm looking for nice practical ideas. However I will recommend this class to anyone who is a creative who hasn't studied business as this guy gives you more of a theoretical background into branding which can make you think about branding in a broader context.
Throughout his career David has worked on brand identities such as Deutsche Telekom, French Institute Amsterdam and concert hall „De Doelen“ in Rotterdam. He worked for small, medium-size and global agencies and even as a freelancer. Currently he is an Art Director in Berlin, Germany.