Brand Building: Crafting Stories with Design Premium class

Stanley Hainsworth, Founder of Tether

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6 Videos (47m)
    • Trailer

    • Introduction

    • Brand Story

    • Visual Execution

    • Presenting Your Work

    • Conclusion


About This Class

Learn to build brands through stories with Tether founder Stanley Hainsworth, former creative director at Nike, LEGO, and Starbucks. In this 45-minute class, walk through the creative process of developing brand positioning, creating visual designs, and presenting to clients. It's a case-study driven class that walks through the real process that Tether used for Awake Chocolate. The lessons are perfect for writers, marketers, designers, and storytellers looking to develop emotional connections between consumers and brands.

132 of 134 students recommendSee All

Wow! This was clear, concise, and really inspirational. I feel like Stanley left me with a great to-do list, but also believing that it is possible to accomplish a great brand by following these guidelines! Ready to get started!
Great ideas and tips.
One of the most actionable classes on branding with a great case study. Best on skillshare thus far and fun to learn from Stanley who really backs up his work with credentials. Missing a little information on availabilty, legality, and defensibility of the brand. I also wish there was a look at international branding and a deeper look at the competitive environment and the positioning against those competitors. I'm sure there is a lot of nuance here that could help. Overall wonderful course and really has me moving in the right direction. Thanks Stanley for sharing your skills with us.





Stanley Hainsworth

Founder of Tether

After nearly twenty years working for three incredible brands (Nike, Lego, and Starbucks), Stanley decided to go off and start his own creative company. The name above the front door is Tether.

Stanley has a Bachelor of Fine Arts in theatre and film. He is a former board member of AIGA (American Institute of Graphic Arts), a featured speaker on Brand Design worldwide, and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater), and MAPIC (Best Retail Store).

In his spare time, he loves to cycle, run marathons, and spend time with his wife and five beautiful children.