How to Create an Engaging Food Blog Post Premium class

Mackenzie Schieck, Writer & Food Blogger

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8 Videos (49m)
    • Introduction

      2:06
    • Class Project Overview

      0:39
    • Coming Up with a Blog Post Subject

      4:53
    • Quick Chat About Camera Type

      1:35
    • How to Take Visually Descriptive Photos

      13:18
    • How to Get Started with the Writing

      13:07
    • How to Put it All Together

      12:01
    • Quick Wrap-Up and Final Tips

      1:10

About This Class

If you’ve always wanted to start a food blog, but weren’t sure where to begin, this class is for you! Mackenzie Schieck shares food writing and digital content creation tips gained during her seven years as an editor at Allrecipes.com, as well as from creating her own blog, Pine and Crave, in March 2016. In this class, you’ll get practical advice for creating a post that readers click on, consume, and share, including all the basics for how to approach:

  • Photography (styling, best angles, types of shots)
  • Writing (developing voice, identifying your style, nitty-gritty consistency stuff)
  • Putting it all together into a cohesive post

This class is perfect for anyone who has a passion for food, and wants to share it with others. When you’re finished, you’ll have a mouth-watering blog post that’s ready to hit publish on! Basic knowledge of at least one blogging platform recommended, and access to a camera. (Any type of camera will do--camera phones welcome!)

27 of 27 students recommendSee All

Great class. While watching it I came up with a lot ideas, weird that in a little different direction. Still it worked for me in a good way! Amazing content! Thank you very much!
Learned and got encouraged to start one.
GREAT class! Loved all the pictures, and details you shared. Even though I have been a food blogger for over a year, I had so many "ah ha" moments, thank so much for creating this class!

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Mackenzie Schieck

Writer & Food Blogger

Hi, there! My name is Mackenzie Schieck, and I’m a writer, food blogger, and budding food photographer—not to mention, latte addict, Friends expert, and pop culture junkie—and have been creating digital (and some print) content since about 2004. As an editor at Allrecipes.com for seven years, I wrote everything from marketing and UI/UX copy, to social media posts and editorial features that included a monthly column.

I made the jump to freelancing in June of 2013, and continue to work on a variety of projects that include lifestyle content for Allrecipes, FeedFeedHelloGiggles, and SeattleMag.com, as well as marketing writing for clients like Trident Seafood, Brooks, and more. I started my blog, Pine and Crave, in March of 2015 and still have tons of fun busily doing all the writing, recipe creation, cooking, and photography. It has been especially exciting to see content from my blog featured on sites like SeattleMag.com, Brit+Co, HelloGiggles, and SeattleBride.com, and Instagram photos shared/regramed by Martha Stewart, Real Simple, Cooking Light, and more.

When I'm not working, you can usually find me out and about in Seattle meeting friends for breakfast or coffee, making my way on foot around Green Lake or along Alki beach, or settling in for a night of Hulu or Netflix.