Buy Smarter, Taste More: Getting Started with Wine Premium class

Gary Vaynerchuk, Wine Guru and CEO, Vaynermedia

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10 Videos (55m)
    • Introduction

    • Assignment

    • Wine Primer

    • Tasting Notes and FAQs

    • Sparkling Wine

    • White Wine

    • Red Wine

    • Shopping

    • Closing

    • Hungry for More?


About This Class

Join wine expert, entrepreneur, best-selling author, and media guru Gary Vaynerchuk for a one-hour class demystifying his primary passion: wine.

In 10 bite-sized lessons, Gary breaks down

  • the essentials to tasting, selecting, and shopping for wine
  • the fundamentals of sparkling, white, and red
  • answers to FAQs
  • and recommended bottles for every palette and price

Whether you want to buy smarter, impress your friends, or host your own tasting, this class will help you enter the world of wine with confidence.

Note: You're welcome to approach this class with any wine that catches your eye! Alternatively, if you'd like to try the 3 featured wines, check out the Gary Vaynerchuk Skillshare Taste Along Kit for $39.99 (retail value $60) via Wine Library.


130 of 131 students recommendSee All

Gary is super chirpy and adorably enthusiastic. I hate wine and just took this out of curiousity, but now I'm going to give it a proper try. Good class if you just want enough knowledge not to feel like an idiot next to your snobby wine-tasting friends :D
This guy makes wine tasting seem like A) a lifelong adventure and B) something anyone can do. He really brings it down to a level that anyone can approach.
interesting to listen to the professionals





Gary Vaynerchuk

Wine Guru and CEO, Vaynermedia


I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter, was born.

I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice.

In the spring of 2009, my brother AJ and I launched VaynerMedia, a new breed of agency that would help Fortune 500 companies like GE, PepsiCoGreen Mountain Coffee, and the NY Jets find their social voices and build their digital brands through micro content and other storytelling actions. When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world, angel investing in start-ups like Tumblr , Path, Grand St and Uber, and randomly pop up on TV.