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Trailer: How To Find Your Niche Design Style1:36
1. My Story: How I Found My Niche Design Style6:17
2. What Are You Ridiculously Good At?1:34
3. What Makes You Giddy With Excitement2:01
4. Love vs. Don't Love2:25
5. Who Are Your Dream Clients3:03
6. Design by Hand vs. Digital Platform1:15
7. One Thing you can Learn To Improve your skill1:27
8. Create + Share4:11
9. Final thoughts and challenge0:49
About This Class
This course is for: Artists, Designers, Illustrators and Hand Letterers.
I have been running my own freelance design business for over 10 years and have worked with a variety of clients in the Music, Entertainment and Wine industries. Over the last few years I have began to focus on my niche design style and it has benefited my career tremendously.
In this course, I have created a simple and effective work sheet that I will walk with you through so that you too can begin to focus on your Niche Design / Creative Art style. We are all unique as artists and by focusing we will have a better ability to determine the direction we want to continue to develop in and become known for.
Let your style shine as you identify:
- your natural strengths and gifts
- what makes you excited
- what you love vs. don't love to work on
- Do you like to design by hand or on a computer
- what you can learn to become great in your niche
I also will share my personal story of how I discovered my niche style and how it really positively effected my business.
I look forward to you joining my course and please feel free to ask me any questions! Also I love reviews!
Class Projects 16 See All
130 of 136 students recommendSee All
Great class, it was pretty tough for me to answer these questions. I really had to be honest with myself in the produce so thank you for sharing this with me!
Very helpful, if you're finding it difficult to decide what to specialise in. Includes a worksheet to help with the process. Thanks, Melanie, for another great class!
Graphic Design | Communication | Storytelling
Vision City is an graphic design and illustration studio that began as doodles in Melanie Greenwood's sketchbook, while touring Europe with rock musicians in moving vehicles. As a former Model with Elmer Olsen Model Management and graphic design graduate from George Brown college (Toronto, ON), Melanie always had a special passion for music branding and inspirational messaging. When she founded Vision City in the spring of 2009, her work consisted of promotional campaigns for bands and record labels around the world, including photography, album artwork, t-shirt design, concert posters and logo design.
After moving to California in 2011 with her musician husband Chris, (AKA "Manafest") Melanie felt compelled and inspired to find a deeper purpose for her artwork. Thus, the very first Vision City screen print collection was born on November 15, 2011, consisting of 12 black and white inspirational concepts known as the "Born For This" Collection. The collection sold successfully on a private Etsy store and was quickly picked up by FAB, which created a world wide platform for the collection. She continued to develop art print series and showcase in a variety of LA art shows including Unique LA and Renegade Craft Fair. The Vision City brand quickly became known for black and white uplifting illustrations. In the spring of 2013, Melanie had the honour of having a selection of VC art pieces screened onto canvas and added to the fall 2013 collection of the National Children's Decor Retailer, Land of Nod. Vision City was awarded "Artwork of the year" at the 2012 CMGA Music Awards for her work with "The Color" album art.
Vision City is now a tri-purpose company offering design service, art products and now online education. Melanie continues to work within the music industry while developing the VC art collections. Her newest passion is teaching other artists to develop business practices for their design services, so they too can pursue their dreams. "Vision is not only the ability to see, but also the ability to dream".