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Welcome and Introduction1:56
Persuasion and Influence Overview17:23
Copywriting Formulas & Styles9:48
Project: Write Your Own Persuasive Letter6:48
About This Class
Words are a critical part of what we do everyday but we frequently do not consider the impact they can make. Everyone experiences situations in their life when they need to be persuasive. We are exposed to so many messages each day, now more than ever before, the right words are the tool to get what you deserve.
Chief Marketing Officer at MapFig, Inc. Experienced copywriter and marketing strategist, helping people who don't think of themselves as marketers bring their offers to the world. U.S. Army Veteran.
Author of Copywriting for Non-Marketers How to be more persuasive with your writing.
You can visit me at www.robertwilliger.com