Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets Premium class

Jack Zerby, Designer & Entreprenuer

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13 Videos (57m)
    • Intro: Why Are Landing Pages Important

      01-Intro.pdf
      4:20
    • 7 Important Elements of a Landing Page

      00-7ImportantElements.pdf
      0:20
    • Headlines

      02-Headlines.pdf
      12:44
    • Call To Action

      03-CallToAction.pdf
      3:41
    • Features and Benefits

      04-Benefits.pdf
      2:29
    • Credibility

      05-Credibility.pdf
      1:50
    • Social Proof

      06-SocialProof.pdf
      4:06
    • Risk Reversal

      07-RiskReversal.pdf
      4:33
    • Frequently Asked Question

      08-FrequentlyAskedQuestions.pdf
      1:28
    • Rule of Three

      09-RuleofThree.pdf
      4:25
    • Visual Hierarchy

      10-VisualHiearchy.pdf
      6:17
    • Passive and Action Colors

      11-PassiveandActionColors.pdf
      4:54
    • AIDA - Attention, Interest, Desire, Action

      12-AIDA.pdf
      5:47

About This Class

Are you frustrated by the fact that you have an amazing product but have no idea why more people aren’t signing up or buying? 

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What can Joe Sugarman, the guy behind Blue Blockers, possibly teach me about building a highly effective landing page for my new iPhone app? How can Gary Halbert, the godfather of Direct Mail Marketing, help me write an amazing email newsletter for my blog? What time tested formula does AppSumo use to sell thousands of dollars of product in one day?

What You'll Learn

  • Speaking the Customer's Language. You'll learn the historical tips for writing engaging copy from tried and true advertising and marketing legends. 
  • Setting the Right Environment to Buy. You'll learn how to construct a visually convincing landing page that will drive viewers into conversions.

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What You'll Make

You will walk away with how to build an insanely effective landing page. You'll also know how to fix your current landing page (if you have one), and start to see other landing pages through an entirely different lens.

Bottom line, I guarantee you'll sign up more customers.

If you don't I will buy you lunch at Chipotle.

 

142 of 146 students recommendSee All

Simply WOW! Awesome content!! Helped me a LOT.
Your landingpage SUPERB in just 57 min! ^^
Kim W.

LOVE TO LEARN

Too many information out there on the internet on Landing pages. Jack did a good workshop here. Old school indeed. When you unlearn what you've learned from Landing page design over the years, there's always something new to learn and experience.
Riz Ainuddin

You are able to cope what you are burden with

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Students

62

Projects

Jack Zerby

Designer & Entreprenuer

Jack is the Founder and Designer of Flavors.me and Goodsie. His products have appeared in ForbesNY TimesTechCrunchFast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, Groups, Channels, and HD. He was also a designer at Pentagram DesignFrog Design and RG/A.