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Intro: Why Are Landing Pages Important4:20
7 Important Elements of a Landing Page0:20
Call To Action3:41
Features and Benefits2:29
Frequently Asked Question1:28
Rule of Three4:25
Passive and Action Colors4:54
AIDA - Attention, Interest, Desire, Action5:47
About This Class
Are you frustrated by the fact that you have an amazing product but have no idea why more people aren’t signing up or buying?
What can Joe Sugarman, the guy behind Blue Blockers, possibly teach me about building a highly effective landing page for my new iPhone app? How can Gary Halbert, the godfather of Direct Mail Marketing, help me write an amazing email newsletter for my blog? What time tested formula does AppSumo use to sell thousands of dollars of product in one day?
What You'll Learn
- Speaking the Customer's Language. You'll learn the historical tips for writing engaging copy from tried and true advertising and marketing legends.
- Setting the Right Environment to Buy. You'll learn how to construct a visually convincing landing page that will drive viewers into conversions.
What You'll Make
You will walk away with how to build an insanely effective landing page. You'll also know how to fix your current landing page (if you have one), and start to see other landing pages through an entirely different lens.
Bottom line, I guarantee you'll sign up more customers.
If you don't I will buy you lunch at Chipotle.
Class Projects 62 See All
Jack is the Founder and Designer of Flavors.me and Goodsie. His products have appeared in Forbes, NY Times, TechCrunch, Fast Company, and Time Magazine. He was the former Design Director at Vimeo, where he led the design of Vimeo Pro, Groups, Channels, and HD. He was also a designer at Pentagram Design, Frog Design and RG/A.