Watches: How to Design, Manufacture and Build a Brand Premium class

Jahn Karsybaev, CEO, Investor, PMP

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44 Videos (2h 7m)
    • Introduction

      4:41
    • Table of Contents & Topics

      0:44
    • Who is course for & what it is & what is not

      3:50
    • History of Watchmaking

      2:17
    • Watch Industry

      5:08
    • Main Industry Players

      7:18
    • Watch Manufacturers Overview

      3:41
    • Manufacturers

      2:55
    • Tough Questions, Certifications and Minimum Order Quantities

      7:11
    • Warranty, Service and Minimum Service Requirements

      2:29
    • Section Checklist

      0:43
    • Basic Parts and Movements

      6:00
    • Watch Components

      1:47
    • Watch Components

      2:07
    • Watch Gaskets and Holders

      1:28
    • Other Watch Components

      5:02
    • Section Checklist

      0:53
    • Accessories Overview

      0:43
    • Straps, Bracelets, Buckles

      5:23
    • Casebacks

      1:05
    • Boxes and Packaging

      6:43
    • Checklist

      0:42
    • Financials: Watch Components

      3:11
    • Financials: Sample Quotes

      1:25
    • Design Overview

      2:58
    • Designing Your Case

      1:22
    • Designing Your Dial

      2:00
    • Designing Your Caseback

      2:11
    • Designing Your Watch Hands

      1:54
    • Hiring Designers and Summary

      1:24
    • Process Overview

      3:35
    • Types of Testing

      1:20
    • Marketing Strategy

      1:59
    • Marketing Strategy: Your Watch Story

      2:47
    • Marketing Strategy: Your Customer

      2:20
    • Marketing Strategy: Your Product

      1:49
    • Marketing Strategy: Retailers

      2:48
    • Distribution Channels: Online

      1:34
    • Marketing Strategy: Pricing

      2:03
    • Marketing Strategy: Channels

      3:52
    • Marketing Channels: Crowdfunding & Case Study

      5:42
    • Marketing Channels: Crowdfunding Summary

      1:10
    • Marketing Channels: Crowdfunding Promotion

      4:55
    • Closure

      1:30

About This Class

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Have you always contemplated starting a business because your idea is not innovative enough, or lack of resources, or too much competition? Is your aspiration to turn your passion and hobby into a profitable business? Do you love watches and dream of having your own watch brand? If you answered Yes to all or any of these questions, then this course is a good start.

By no means this course guarantees success, but what it does guarantee is equipping you with the valuable information and positioning you in a more advantageous position to become successful! Learn all the trade secrets directly from the source how to launch and operate a Watch Company with great success.

29

Students

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Projects

Jahn Karsybaev

CEO, Investor, PMP

Jahn Karsybaev is a serial entrepreneur, investor and currently CEO & Chairman of the Board of Directors at AOG Enterprises which holds a portfolio of several watch companies such as Amir Watches, Stranger Watches, Miami Watch Company, as well as other leading brands as El Mostacho Tequila (Distiller of premium Tequila & Spirits), Sana Moda (manufacturer of high end Womens Dress Shirts), and the leading cloud-based social networking platforms in CIS – Moomkin. Jahn is also an executive consultant for Fortune 500 companies as part of the AMA-MCE where he consults the executives of top companies on leadership, project management and company growth strategies.

Jahn’s passion for motivation, startups and entrepreneurship has led him to an idea of creating a unique course where he would share his knowledge with the aspiring entrepreneurs who want to break into Watch Industry. Jahn is a strong believer in knowledge sharing and he is confident that spreading your knowledge wealth will only lead to more opportunities and greater network, rather than being afraid of new competition or trying to hold on to you secrets.