Two-hour MVP: Run a lean pitch experiment Premium class

Evan Kimbrell, Director at Sprintkick

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16 Videos (2h 23m)
    • Welcome to the class!

    • First thing to do

    • The idea validation framework

    • The idea we're going to use as an example

    • Customer segmentation

    • Running a qualitative analysis offline

    • Quick and easy email validation

    • Validation through online groups

    • Setting up a Launchrock page

    • Google + Launchrock

    • Facebook + Launchrock

    • Getting free ad coupons from Google, Facebook, Bing

    • Looking over the results

    • To repeat or not

    • The class project

    • Keep the learning going


About This Class

The Lean Startup Framework has changed the game in so many ways for startups today. It's not just a "new" way of doing things, it's become the default of way of running your startup, your project, and your team. At the core of The Lean Startup Framework is the concept of the Minimum Viable Product, the way you test your business assumptions with the least amount of effort.

But how DO you make an MVP exactly?

This class is a crash course on the actual application of the MVP concept. Learn how to rapidly validate real ideas, run customer interviews, get early user feedback, launch pitch experiments, and make critical decisions based on your new, validated learning. 

Let's get our hands dirty as we go through a two-hour whirlwind of business validation. We'll start with a real idea and create an actual MVP with it. 

This class contains a minimum amount of theory and a maximum amount of action. If you want to learn the most important concept of the Lean Framework, check this course out - it's by far my most popular one.

What you'll learn:

  • How to understand the essential concepts of The Lean Startup Framework.
  • How to reduce ideas down to hypotheses and core assumptions.
  • How to fomulate a pitch experiment to specifically target those hypotheses and core assumptions.
  • What to expect during pitch experiments and how to frame your analysis with the right type of customer in mind.
  • How to understand the product adoption curve as it relates to MVP.
  • Three easy techniques for getting idea feedback without doing anything.
  • How to setup a landing page in Launchrock to test your idea.
  • How to drive free, purchase-motivated traffic to your page.
  • What metrics to assess your results through, including CPA's and Minimum Criteria's for Success.
  • How to assess your test results and determine whether to pursue your idea or pivot.

What you'll make:

At the end of the class, we're going to build our own MVP and test out the exact techniques from the course. Bring an idea with you or borrow a generic idea for the testing experience. At the end of this course, you'll get the opportunity to get out there and start testing.

12 of 12 students recommendSee All

Excellent class and and a wealth of information
Fast paced introduction to MVP process - lots of useful information. Everything is covered in enough detail to be implemented right away. Time well spent!
There are a lot of validation methods and tools out there that I didn't know about. I learned a lot and I'm sure this knowledge will help me in my future projects.





Evan Kimbrell

Director at Sprintkick

Hi, I'm Evan Kimbrell.

Thanks for checking out my classes.

Currently, I'm the Founder, Director of Sprintkick, a referral-based full service digital agency based out of San Francisco. Over the past 4 years, I've overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their initial idea to multibillion dollar Fortune 100's like Wal-Mart, Dick's Sporting Goods, & GNC.

Prior to Sprintkick, I worked as a VC for a firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into the Silicon Valley deal flow and into the Consumer Web tech category.

Before working for Juvo, in the long, long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through 5 tech incubators (yes 5) with Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

That's enough about me. Hope you enjoy my class!