The Creative Entrepreneur's Toolbox: Interviews that Inspire Free class

Jeff Staple, Founder, Staple Design & Reed Space

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7 Videos (51m)
    • Introduction

      1:47
    • Crafting Your Business Plan with Sharmadean Reid

      8:53
    • Brand Positioning with Scott Sasso

      4:46
    • Socially Conscious Business with Runa Tea

      7:36
    • Social Media Tips with Fat Jew

      10:17
    • Brand Imagery with Rachel Wang

      8:56
    • Product Storytelling with Jeff Staple

      8:48

About This Class

In this non-traditional class, you'll gain access to a series of interviews that cover essential topics for the creative entrepreneur like marketing, design, and branding. These interviews were originally part of an initiative called The Board,  which is a group of 100 creators that are working together to redefine the K-Swiss brand. 

Blogger Natalie Suarez sits down with some top creative entrepreneurs to go through their experience building their businesses. You'll learn from:

  • Sharmadean Reid, founder of WAH Nails over in London, will provide some pointers on developing your business plan.
  • Scott Sasso, founder of 10Deep here in New York, will speak on brand positioning, which will allow your consumers to distinguish your brand/business from everybody else.
  • Tyler Gage and Dan Mccombie - founders of Runa Tea, a tea company supporting indigenous farmers in the Amazon. They'll give some tips on building community and conscience into your business.
  • The Fat Jewish, everyone's favorite instagrammer, who gives some insight on social media strategy and how you can leverage today's platforms to build your brand.
  • Rachel Wang, fashion director of Allure Magazine, speaks on the importance of your lookbook and Brand Imagery as a product company.
  • Jeff Staple provides tips on telling a story through your products.

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K-Swiss is committed to outfitting and inspiring this generation of entrepreneurs. For additional creative inspiration and product updates, make sure to follow the brand on Facebook, Twitter, and Instagram

104 of 126 students recommendSee All

So much insight for entrepreneurial creatives!
Synques Carter

i'm not crazy, I'm creative

good information!
Anyone who wants to have their business idea becoming a reality should watch this !

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Jeff Staple

Founder, Staple Design & Reed Space

staple_lookbook.jpg

In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, who was then a student at Parsons School of Design, grew organically and began to gain visibility in the city. In the process of building this burgeoning brand, Nike hired jeffstaple in 2005 to create a special sneaker to represent New York. The Staple Pigeon icon was conceived and was branded on the heels of a limited (and now most coveted) 150 pairs of the popular Dunk Pro SB, leading to much fanfare upon its release and exposing sneaker culture, and Staple, to the masses. The Staple Pigeon is now a world renowned symbol which reflects the gritty and reckless energy New Yorkers (and all urban dwellers) possess. It not only exists as a representation of New York but is also the influence behind Staple’s extensive apparel range and collaborative products distributed in the top retailers across the globe. Inspired by street culture and design, Staple’s reach encompasses many different landscapes such as music, art, and fashion.

17+ years later, Staple continues to be a positive social contagion.