Target Marketing: Find Your Tribe and Niche Premium class

Joeel and Natalie Rivera, Transformation Services

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10 Videos (1h 24m)
    • Introduction

    • What is a TRIBE?

    • Finding Your Tribe IN PERSON

    • Contacting Refferal Partners

    • Who is YOUR Tribe?

    • Testing Your Tribe/Niche

    • Finding Your Tribe ONLINE

    • The Power of Referral Partners

    • Market Research: Defining Your Tribe

    • Action Steps to Connect to Your Tribe


About This Class


Learn the secret key to effective target marketing! FIND YOUR TRIBE!!

Getting to know your tribe is one of the most powerful things that you can do for yourself and your business. Understanding your niche, your target market, and your ideal clients is the key to marketing your business effectively. But embracing your core TRIBE of raving fans is the key to your business’ success!

Below are common symptoms of NOT targeting your tribe properly:

  • Feeling stuck pulling from the same small, local market
  • Having minimal or no business generated from online, website or social media marketing efforts
  • Having low enrollment in programs or low sales volume
  • Spend the majority of your time trying to reach people, with little results

Once you identify and reach your tribe:

  • You know exactly who your clients are and how to reach them    
  • You get to work with the people you truly enjoy
  • You get exclusive insight into what your ideal clients truly want so you can better meet their needs
  • You develop raving fans that support you and market your business FOR you
  • Your marketing is more effective with less cost and effort


If you are going to take the time to invest in creating a website, emails, videos, newsletters, products and programs for your target market…. don’t you think it’s a good idea to understand who they are?


If you don’t define your tribe…How much time, money, and energy might you waste guessing???


Stop wasting your time trying to convince people to want what you have to offer… and stop neglecting the ones that are eager to work with you!

Stop wasting your money on ineffective marketing strategies that target too broadly or target the wrong market.


Marketing isn’t about having the right message, it’s about COMMUNICATING the right message to the right AUDIENCE.


In this course, we’re going to help you:

  • Identify your tribe—your ideal target market—and turn them into raving fans
  • Test your niche to see if it’s profitable
  • Determine where to find your tribe members, both in person and online
  • Develop powerful collaborative relationships that get you direct access to your tribe






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Joeel and Natalie Rivera

Transformation Services

Joeel & Natalie have had the pleasure of having over 20,000 students from over 147 countries throughout their career. They  are powerful, passionate, and REAL! They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.

Joeel & Natalie's goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.

More about the instructors:

Joeel A. Rivera, MEd is a firestarter, entrepreneur, author and professional speaker. From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.

Natalie Rivera is a firestarter, professional speaker, author and entrepreneur. She is passionate about empowering others to GET REAL and live authentically. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, created a non-profit teen center, and later created Transformation Services, Inc., which offers motivational speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation. She is also the Publisher of Transformation Magazine.