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Why I'm Teaching This Course And Why You Should Watch Every Single Slide4:21
The Horrendous State of Copywriting, And How You Can Fix it5:47
The Single Most Important Part Of Your Sales Copy. Get This Wrong, And Nothing Else Matters14:27
Why Every Company On The Planet Wants Your Data5:36
Why Conversational Copywriting Is The Best Copywriting Style For This Day And Age6:39
Your Biggest Challenge As A Copywriting (Not What You Think)6:17
Never Sell Features, Or The Product. Sell THIS Instead5:34
A Forbidden Copywriting Strategy I Learned Working IT For A Massive Company6:23
The Most Important Lesson From The Best Copywriter Who Ever Lived4:22
The Single Job Of Your Words (Has Nothing To Do With Selling)3:41
The Only Typography Lesson That You'll Ever Need (Graphic Designers Hate This)11:19
How To Tap Into Your End Users Without Even Asking Them4:19
The Biggest And Best Proven Collection Of Headlines, Subheadlines, And Bullets4:46
Why A Kindergarten Teacher Writes Inherently Better Copy Than The Experts3:37
How To Craft A Unique USP Even If You're Flat Broke And Inexperienced4:43
How To Go Forward While Knowing Your Audience Better Than They Know Themselves6:23
About This Class
Are you frustrated because you have awesome books, services, products, coaching, and other businesses, but you have no idea how to sell it?
Or maybe you're tired of paying copywriters tens of thousands of dollars to write compelling sales letters?
If that's the case, you're going to love this course.
So you can finally know exactly how to sell your content, even if you totally suck at copywriting.
In fact, you'll also have access to my "11 point" dead-simple sales letter template. You can use the template to sell almost anything you want.
The best part? This sales letter template digs deeply into the problems of your end users, and frames your product/service as the solution. It reminds your end users why your product is so perfect, and how their pain points will be solved.
If any of this sounds good, you'll love this course!
Thanks for checking out my bio!
I'm an IT nerd who lives in the greater Boston area.
My main goal as a Skillshare teacher is to share some of the cool marketing and tech stuff that I've learned after spending countless hours blogging, writing, publishing, and messing with all kinds of online projects over the years.
So... Why should you study alongside me?
I've worked IT for some of the biggest and coolest organizations on the planet. I've also been building websites and marketing them since I was a kid. I have over 30 books published on Kindle, and teach thousands of awesome students from all over the world.
I'm also an email marketing nerd, and have been email marketing my own permission-based email list nearly every single day since 2010/2011.
My only intention is to share my knowledge and experience with you.
If I can share with you just one thing, and make your day better even if by a smidgen, then I'm fulfilling my deepest core desires.
So you can have the confidence and freedom to realize your fullest potential - even if it's far more wild than what you had in mind. My only goal, is to empower and enable you.
You rock; the world is yours.
And always remember, that life is glorious.
See you in class!