Startup PR: Getting Press on a Tight Budget Premium class

Erica Swallow, Tech journalist, digital strategist, lover of life

11 Videos (1h 5m)
  • Concise Message and Pitch

    • Trailer

      02:09
    • A Concise Value-Driven Message

      03:56
  • Know What is News

    • Know What Is Newsworthy

      06:42
  • Unique Data

    • Offer Up Unique Data

      01:52
  • Understand the Journalist

    • Under the Journalist's Coverage Area

      04:23
  • Journalism Lingo

    • Know the Lingo

      1
      1
      02:36
  • Emailing Etiquette

    • Send Awesome Emails

      1
      1
      08:24
  • Twitter

    • Tweet It Up

      1
      1
      02:58
  • Reverse Pitching

    • Behold the Power of Reverse Pitching

      1
      1
      02:05
  • Final Tips for Success

    • Final Tips for Success

      01:42
  • Build an Effective Press Kit

    • Wrap-up and Feedback Session

      27:57