Startup PR: Getting Press on a Tight Budget Premium class

Erica Swallow, Tech journalist, digital strategist, lover of life

11 Videos (1h 5m)
  • Concise Message and Pitch

    • Trailer

      02:09
    • A Concise Value-Driven Message

      03:56
  • Know What is News

    • Know What Is Newsworthy

      06:42
  • Unique Data

    • Offer Up Unique Data

      01:52
  • Understand the Journalist

    • Under the Journalist's Coverage Area

      04:23
  • Journalism Lingo

    • Know the Lingo

      1
      1
      02:36
  • Emailing Etiquette

    • Send Awesome Emails

      1
      1
      08:24
  • Twitter

    • Tweet It Up

      1
      1
      02:58
  • Reverse Pitching

    • Behold the Power of Reverse Pitching

      1
      1
      02:05
  • Final Tips for Success

    • Final Tips for Success

      01:42
  • Build an Effective Press Kit

    • Wrap-up and Feedback Session

      27:57

About This Class

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

What You'll Learn

  • Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
  • Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
  • Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
  • Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
  • Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!

What You'll Make

After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.

This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.

91% Positive Reviews 45 See All

It's a really great insights from a startup journalist. Definitely a new knowledge for me who is going to build a startup. Thanks Erica!
Erica is a "bona fide homo sapiens" (I'm not a comment spammer. Just extracting an actual quote from the class) - and that's what makes her class super awesome.
LOVED this class! It was so short but gained a lot of useful knowledge which I was able to translate into a press kit which I am actually using. It was helpful to see the other student projects and to hear Erica's feedback about all the projects. To top it all off - it was FREE! I would definitely recommend this course and I would recommend Erica as a teacher.
Roohi Qureshi

Head Honcho at Leaves of Trees

47

Projects

1,254

Students

Erica Swallow

Tech journalist, digital strategist, lover of life

I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. In my previous lives, I was the director of community at technology startup Contently, managed supported content at Mashable, and helped develop and implement the social media marketing strategy for The New York Times.