Startup PR: Getting Press on a Tight Budget Premium class
- 1x (Normal)
A Concise Value-Driven Message03:56
Know What Is Newsworthy06:42
Offer Up Unique Data01:52
Under the Journalist's Coverage Area04:23
Know the Lingo02:36
Send Awesome Emails08:24
Tweet It Up02:58
Behold the Power of Reverse Pitching02:05
Final Tips for Success01:42
Wrap-up and Feedback Session27:57
About This Class
Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
What You'll Learn
- Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
- Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
- Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
- Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
- Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!
What You'll Make
After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.
This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.
Class Projects 47 See All
Build a press kit
91% Positive Reviews 47 See All
It's a really great insights from a startup journalist. Definitely a new knowledge for me who is going to build a startup. Thanks Erica!
Erica is a "bona fide homo sapiens" (I'm not a comment spammer. Just extracting an actual quote from the class) - and that's what makes her class super awesome.
LOVED this class! It was so short but gained a lot of useful knowledge which I was able to translate into a press kit which I am actually using. It was helpful to see the other student projects and to hear Erica's feedback about all the projects. To top it all off - it was FREE! I would definitely recommend this course and I would recommend Erica as a teacher.
Head Honcho at Leaves of Trees
I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. In my previous lives, I was the director of community at technology startup Contently, managed supported content at Mashable, and helped develop and implement the social media marketing strategy for The New York Times.