Small Business Marketing Fundamentals - Things You Need To Know Premium class

Brad Batesole, Marketing Expert

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24 Videos (1h 17m)
    • Welcome

      0:57
    • Who is this course for

      1:55
    • Understanding how small business marketing is different

      4:01
    • Developing a marketing approach

      2:37
    • Identifying and segmenting your target market

      4:56
    • Defining your value proposition

      5:04
    • Sizing up the competition

      3:05
    • Evaluating your market share

      4:50
    • Auditing your existing marketing

      4:47
    • Understanding the importance of branding

      2:49
    • Defining concepts of earned owned and paid

      0:55
    • Defining marketing channels

      3:40
    • Selecting which marketing channels to use

      4:27
    • Selecting information for your creative

      2:58
    • Developing a marketing calendar

      2:00
    • Implementing an online marketing campaign

      4:18
    • Personalizing marketing with direct mail

      3:41
    • Developing and executing a public relations plan

      2:39
    • Deciding if you need professional marketing help

      4:22
    • Marketing as a team of one

      2:29
    • Collecting and analyzing data

      3:26
    • Understanding attribution and the customer journey

      3:19
    • Seeking customer feedback

      1:53
    • Next steps

      1:44

About This Class

Every small business is different. However, the common secret of successful small businesses lies in a solid marketing plan. In this course, Brad Batesole walks you through everything you need to know about marketing your service or product effectively—regardless of your team's size or budget. He explains how to identify your target market and competition, formulate your brand message, figure out the best marketing channels, identify your advertising options, and measure your results. He also provides guidance on how to decide whether to do your own marketing or hire a professional.Topics include:

  • Why small business marketing is different
  • Identifying your market
  • Sizing up the competition
  • Auditing your brand
  • Selecting marketing channels
  • Crafting your creative
  • Advertising
  • Getting professional marketing help
  • Measuring your results

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Brad Batesole

Marketing Expert

Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn. Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.