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The Intent of a Keyword3:22
Getting Keywords and understanding LSI10:13
OnPage optimization basics8:46
Creating LSI Content10:06
Onpage consistancy via wordpress plugins9:39
About This Class
There are two main parts when it comes to driving traffic with search engines.
First of all is on-page optimization, which basically means how you will make your website more search engine friendly so they know exactly what you are talking about.
Second is off-page optimization, and these things include social backlinks of all sorts of types along with high authority sites linking to you.
While many things change, come and go, some actually stay more consistent.
So, because these two topics are very extensive and often extremely expensive to learn, in this video course my goal is to help give you the fundamental and basics that don't change often.
Here's a breakdown of this 8 part video series in more detail.
Video #1 - Introduction and Overview
In this particular video, you’ll be given a quick overview of the course. We’ll discuss how to get into the right mindset before you get started so that things will come more naturally and you will be able to get better, more consistent search engine rankings in the future. We’ll also cover tools that you can use to dramatically help you in this process.
Video #2 - What's the Intent of a Keyword?
Before you go out and try to simply grab a bunch of keywords, you really need to get down to the basics. Different keywords can mean different things, and not understanding where your buyer is in the process can set you up for failure.
Video #3 - Getting Keywords and Understanding LSI
After you have understood the intent, it's time find keywords. Plus, you'll need to understand the basics of LSI. But we're not using the Google Keyword Planner for this. Instead, we are going to use something else – something much more effective.
Video #4 - On-Page Optimization Basics
Once you have understood LSI and gotten your keywords, it's time to understand how on-page optimization works. URL structures. Your domain name. Should you use brand names or keyword names? Which things stay consistent? Which things change that you need to be aware of? The bottom line is that if you know what stays consistent and you just keep implementing them over and over again, this will truly change your ranking for the better.
Video #5 - WordPress On-Page Optimization
Everything discussed in Video #4 will be implemented here. Of course, the goal is for you to learn and implement. We'll discuss URL structuring, categories, and site structure.
Video #6 - Creating LSI Content
A site without content is nothing. You need content. So how should you write your articles or blog content to ensure they are SEO optimized?
Video #7 - On-Page Consistency via Plugins
What WordPress plugins should you use? What settings should you use? While we have tested several different plugins, we have gotten better results with some over others. There’s more on that in this video.
Video #8 - Authority Backlinks
As promised, we will use a small portion of the course to cover backlinks. What types of backlinks should you focus on or avoid? Why is Trust Flow important? What tools can you use to detect this? And much more.