- 1x (Normal)
What's In The Course1:41
6. What You Need To Know About Creating Content4:17
7. The Content Creation Process3:23
2. What, Why & When8:15
7.1. How To Create Content RAPIDLY6:16
3. Defining Your Target Profile, Objectives & Goals8:04
8. Outsourcing Content6:36
4. Doing Your Research7:05
9. Researching & Defining Promotion Channels4:14
4.1. How to Use The Tools & Research Log File17:46
5.Crafting Your 90 Day Content Marketing Strategy11:13
10. Repurposing Content3:47
11. 6 Key Content Promotion Strategies I Recommend11:10
12. Lead Capture 10115:53
About This Class
Learn how to build, launch and scale an SEO driven content marketing strategy from scratch in 90 minutes and 10x your organic traffic, lead flow and customer flow!
In this free 5 part mini-course we'll be walking you through creating and launching an SEO driven content marketing strategy for your tech company. Here's what you'll be learning:
Module One: The Content Marketing Basics
In this module you'll learn what content marketing is, why you should invest in it and when you should begin using content marketing.
Module Two: Crafting A Content Marketing Strategy That Actually Works
In this module you'll be defining your target customer and your goals when it comes to content marketing. This will set you on a path of success. You'll also learn how to do the research that will be used to craft your 90 day content marketing strategy.
Module Three: Creating And Outsourcing Content
In this module you'll learn to most effective approach to creating content that works to drive organic traffic and convert. We'll also walk through where to source high quality content from and how to build a process around your outsourced team. BONUS: You'll also get my two methods for creating long form (+2,000 words), valuable content in under 30 minutes.
Module Four: Promoting Your Content To Generate Traffic That Turns Into Leads
In this content-packed module we'll walk you through building a content promotion checklist, repurposing content and the six effective promotion methods we use to promote our content over and over again with great success.
Module Five: Capturing Leads Effectively That Can Be Turned Into Customers
In this module you'll learn about the most effective ways to capture leads, onboard those leads and qualify them to become customers.
I help tech businesses build profitable and scalable sales funnels to qualify and convert cold traffic into prospects and customers.
I use two types of sales funnels to achieve this result. One is a simple system for those with one or two products that have a high ticket price but no recurring revenue.
The other type of sales funnel is more complex and uses the concept of behavioral dynamic response marketing (read more about it here: https://www.linkedin.com/pulse/behavioral-dynamic-response-marketing-holy-grail-jamil-velji-) to drive the highest level of segmentation possible to achieve 3 - 4x industry standard returns for my clients (think $20 - $45 for every $1 spent on advertising in year one).
In addition to sales funnels, I help tech companies compete on the national and international level for organic traffic market share through SEO driven content marketing. Using the approach in the course, I've been able to drive millions of unique "buy ready" visitors to tech companies around the world.