Run Your Own Business: Lessons from Biggie Premium class

Marc Eckō, Founder, Ecko Unltd.

6 Videos (49m)
  • Introduction

    • Trailer

      01:18
    • Introduction

      08:32
  • Ten Crack Commandments

    • Ten Crack Commandments #1–5

      1
      1
      14:38
    • Ten Crack Commandments #6–10

      14:23
    • Ten Crack Commandments: Summary

      1
      1
      04:49
  • Presenting Your Business Commandement

    • Finding and Presenting Your Mnemonic Device

      05:41

About This Class

In this class you will learn my tips, tricks and mantras for running a business, inspired by Biggie's Crack Commandments . These include:

  • Management skills
  • Enabling ideas
  • Refining your personal brand 

One of the most important lessons I have learned through two decades of building my own businesses is that wisdom and guidance can be found in the most unlikely of places. As a result, I've structured this Skillshare class on my principles of business around the legendary hip-hop track "Ten Crack Commandments" by Biggie Smalls. On the surface it would appear that Biggie is rapping about illegal drug sales, but the knowledge dropped in this song actually applies to all businesses no matter the industry.

This class is for anyone from a young entrepreneur venturing into your first business endeavor to an experienced CEO running a company with thousands of employees. Trust me, you will all take away some information that will improve your business. 

**A winner has been selected to recieve a $5,000 endowment for submitting the most compelling business commandments. Skillshare is no longer distributing promotional codes in exchange for proof of purchase of "Unlabel".**

86% Positive Reviews 147 See All

This is equivalent to a prerequisite college course. Skill Share is a unique community and a lot of times we go in trying to be creative with rigid thinking, because we are drowned by mainstream thinking. This class is a refreshing reminder to just be. Before you resume your next project turn off the sound. Stop listening to what you would never put on your playlist. Whatever avenue you engage in, whether is be art, fashion, music, film, writing, etc. Go back to the basics. Be the artist, not the seller.
Whether you read the book "Unlabel" or not, this will get you thinking about some fundamental ish that you need before you take your self/company/vision to the next level.
i loved this class, overall the content is very straight forward and very enjoyable.

134

Projects

3,785

Students

Marc Eckō

Founder, Ecko Unltd.

Marc Ecko founded Ecko Unltd. in 1993 at the age of 20. Since then, he has built a portfolio of successful worldwide companies, including Complex Media, Zoo York, and Marc Ecko Cut and Sew.

Marc recently published "Unlabel: Selling You Without Selling Out

About "Unlabel"

"With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future. 

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business."

Ecko continues to innovate as he strives to provide tools for the creative class to build their own businesses and brands in fashions that go against the corporate norms.