Personas: Uncover customer insights and understand customer expectations Premium class

Jeannie Chan, Brand Manager / Strategy Consultant

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13 Videos (31m)
    • Persona class trailer

    • Introduction to Personas

    • What are the relevant insights?

    • Simple research methods

    • Best research method

    • Don't forget this source of insight!

    • How to build personas?

    • Example of personas

    • Develop your personas!

    • Class wrap up

    • Skillshare class preview: Branding Basics: How to build a brand strategy in 3 easy steps!

    • Skillshare class preview: Marketing Basics: How to identify purchase barriers?

    • Skillshare class preview: Market Sizing: Find out your revenue potential in 15 min


About This Class

Are you a product designer / product manager / UX designer wondering what product features make sense?

Are you a content manager / marketing manager wondering what content would be relevant?

Wonder no more! Start using Personas as a tool to help you get to know your customers better! Personas can uncover deep insights about your customers, and give you the information you need to align your product and marketing strategy to your customers' expectations. Meeting (and exceeding) customers' expectations is the only way to build a customer base and a successful business.

This crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.

Once you have Personas developed, you can share them with your team and stakeholders. You can empower your whole team / organization with this deep insight! Personas is a great tool for both B2B and B2C businesses.

3 of 4 students recommendSee All

Useful overview to personas.
Great intro to persona development!
Kristin Messerli

"Life is a daring adventure or nothing at all"





Jeannie Chan

Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I'm not an at-home internet marketer. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge is based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on SkillShare.

I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Marketing Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

Connect with me on Twitter @jeannie_chan