Online Marketing Fundamentals - Learn Today's Online Marketing Techniques Premium class

Brad Batesole, Marketing Expert

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55 Videos (3h 40m)
    • Online Marketing Fundamentals

      0:52
    • What is online marketing

      2:18
    • The importance of defining three strategies

      1:46
    • Building a business strategy

      2:52
    • Building a brand strategy

      4:51
    • Building a marketing strategy

      2:44
    • Definitions and terminology

      4:01
    • Components of digital marketing

      2:43
    • The digital marketing landscape

      3:34
    • What makes a website effective

      4:27
    • Choosing a domain name

      3:27
    • Selecting a designer or developer

      5:01
    • Building a site yourself

      3:40
    • Making your website convert

      4:38
    • Creating engaging web copy

      3:32
    • Choosing responsive design

      2:07
    • Installing Google Tag Manager

      10:24
    • Introduction to measuring data

      3:23
    • How online analytics work

      3:08
    • Using goal and event tracking

      7:44
    • Looking at a conversion funnel

      4:10
    • Defining your key performance indicators (KPIs)

      2:29
    • A look at attribution models

      4:45
    • How SEO works

      2:04
    • Essential optimization techniques

      4:29
    • Conducting keyword research

      10:26
    • Crafting a content strategy

      1:33
    • Leveraging local SEO

      3:32
    • Choosing to hire a professional

      5:17
    • Launch text search ads

      19:08
    • Launch display search ads

      7:16
    • Deciding to use remarketing

      2:53
    • Succeeding at search and display marketing

      2:59
    • Building a social media marketing plan

      3:44
    • Whos using social media

      3:47
    • Marketing with Facebook

      4:00
    • Marketing with Twitter

      5:24
    • Marketing with LinkedIn

      2:44
    • Marketing with Pinterest

      4:10
    • The impact of video marketing

      2:56
    • Getting started with video marketing

      5:31
    • Creating compelling content

      2:13
    • Promoting videos on YouTube

      6:25
    • Meaningful video marketing metrics

      3:36
    • Understanding email marketing

      3:24
    • Creating an email marketing plan

      2:59
    • Tools to launch successful campaigns

      2:15
    • Measuring the success of email

      2:10
    • What is content marketing

      2:04
    • Creating a content planning model

      2:23
    • Setting up a blog

      3:28
    • The mobile marketing landscape

      2:04
    • Mobile applications

      2:37
    • Running AB marketing tests

      2:12
    • A look into affiliate marketing

      1:25

About This Class

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Topics include:

  • What is online marketing?
  • Exploring the components of digital marketing
  • What makes a website effective?
  • Working with a designer or developer
  • Creating engaging web copy
  • Choosing responsive design
  • Understanding online analytics
  • Using goal and event tracking
  • Exploring the conversion funnel
  • Defining key performance indicators (KPIs)
  • Understanding SEO techniques
  • Conducting keyword research
  • Creating a content strategy
  • Leveraging local SEO
  • Understanding who's on social media
  • Marketing with Facebook, Twitter, LinkedIn, and Pinterest
  • Creating compelling video marketing campaigns
  • Building an email marketing plan
  • Measuring the success of your marketing efforts
  • Setting up a blog
  • Running A/B marketing tests
  • Looking at affiliate marketing

100

Students

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Projects

Brad Batesole

Marketing Expert

Brad Batesole is an entrepreneur, startup advisor, and marketing expert. He develops training for LinkedIn. Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young entrepreneur, launching his first successful business at the age of 15. Up until joining lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies, and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly learning the latest marketing tools and technologies. His passion for marketing is rivaled only by his passion for flying; as a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in marketing from Azusa Pacific University. Brad can be found on Twitter @bradbatesole.