Official Inbound Marketing Course for Digital Marketers Free class

Lindsay Thibeault, HubSpot Academy

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36 Videos (4h 30m)
    • Why inbound?

      6:57
    • What are the fundamentals of inbound success?

      14:33
    • What does inbound look like?

      5:14
    • What is Search Engine Optimization?

      2:58
    • What does a successfully optimized website page look like?

      19:08
    • SEO strategy and best practices

      4:24
    • Why is content important to inbound?

      2:29
    • How do you create remarkable content?

      22:04
    • What does remarkable content look like?

      3:40
    • Why does blogging help your inbound marketing?

      5:05
    • How do you create a successful blog?

      16:43
    • What does a successful blog post look like?

      3:29
    • Why is social media essential to inbound?

      2:44
    • How can you use social media effectively?

      19:18
    • What does an inbound social media strategy look like?

      4:25
    • How do you use a call-to-action (CTA)?

      1:41
    • How do you create successful CTAs?

      6:24
    • What does an effective CTA look like?

      2:54
    • How do you use a landing page?

      2:05
    • How do you create successful landing pages?

      6:26
    • What does an effective landing page look like?

      1:48
    • How do you use a thank you page?

      1:49
    • How do you create successful thank you pages?

      4:24
    • What does an effective thank you page look like?

      2:40
    • Why is email marketing still important?

      5:08
    • How do you send the right email to the right person?

      20:14
    • What does a great email look like?

      3:09
    • Why is Smarketing critical to inbound success?

      2:23
    • How does Smarketing result in alignment?

      4:00
    • How do you integrate Smarketing into your organization?

      19:11
    • What is inbound sales?

      4:55
    • How can you transform the way you sell?

      6:58
    • What does a day in the life of an inbound sales rep look like?

      10:22
    • Why customer delight is so important

      6:48
    • How to delight your customers

      7:19
    • The seven customer delight guidelines

      16:09

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About This Class

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What is the inbound course & certification?

The inbound course & certification is a free marketing training course that covers the fundamentals of the inbound marketing methodology. Learn how SEO, Landing Pages, Blogging, Conversion, Lead Nurturing, and Email marketing come together to form a modern inbound marketing strategy

Why get certified?

HubSpot's inbound marketing course will grow your business, and your career. The knowledge gained is immediately applicable and will help you kickstart your organization’s growth -- and, of course, you'll also expand your business and marketing skill set.

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Lindsay Thibeault

HubSpot Academy

Show the whole world that you mean business.

More than 30,000 people have earned certifications through HubSpot Academy.
Are you certified? Get started with our free, public Inbound Certification course.

http://academy.hubspot.com/inbound-certification