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3 Videos (16m)
    • Introduction - Theory Behind Media Buys

    • Finding Placements That Convert

    • Case Study + Lander Revealed (2400% ROI)


About This Class

In this class, Howard will walk you through the process of finding and getting placements that convert using solo ads

  • CREATING- The key to great media planning is to be media agnostic. Marketing plans are more than a nice theory. Having a solid media strategy is a creative mission that can drive marketing ideas and determine new platforms where the ideas can be implemented and thrive. It is the process that takes core strategy and converts it into inspired, well integrated media plans.
  • IMPLEMENTATION- Media consultants understand how to take the media plan and implement it with various options in media buying. Knowing the characteristics and trade-offs of different media channels and platforms is woven into every decision. Because integrated media requires an integrated sell, media buying must implement the strengths of each option.
  • MEASURING- So many metric options are available to build a results oriented component into media buying. The measuring tools chosen should fit the job size. National media accounts need the capacity to measure entire product portfolios, while regional sales may start with a targeted focus measuring small to midsized clients and only one or two products. The key is to be measuring, have a "love analyzing" approach, and embrace the challenge of improving measurable and hard-to-measure results. Marketers understand the need to test and learn with a portion of their budget to get beyond incremental increases in results.

5 of 5 students recommendSee All

This guy is A gem.Awesome stuff bro.
Shubhashish Mendhe

Lets Learn something New Today

really awesome simple case study showing how solo ads is working well.





Howard Lynch

Business Owner

Call me if you have any questions! Skype: HowardEdwardLynch or send me a PM here on Skillshare.

Get my Skillshare Success BLUEPRINT

Hello everyone! I am an experienced internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time.

I am capable of teaching:

  1. Ebook sales and marketing
  2. Affiliate Marketing
  3. Product creation
  4. Freelancing and content creation

Je parle également français -n'hésitez pas à me contacter!

Good luck!