Marketing Basics: How to identify purchase barriers? Premium class

Jeannie Chan, Brand Manager / Strategy Consultant

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8 Videos (56m)
    • Trailer

      0:44
    • Welcome to Class

      0:45
    • Consumer Decision Journey

      9:50
    • Barriers to Purchase

      7:29
    • Moments of Truth

      14:46
    • Creating a Plan

      16:38
    • Class Project

      CDJ Map Template.pdf
      4:48
    • Wrap up

      1:14

About This Class

Today's consumers live in a world full of choices.  They live in a world full of decisions.  How do they make these decisions, and what can you do to influence them?  In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase.  By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor.  

2 of 3 students recommendSee All

Consumer Buyer Journey concept beautifully explained. Thank you !

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Jeannie Chan

Brand Manager / Strategy Consultant

I'm Jeannie Chan, a branding and marketing specialist based in New York City. I'm not an at-home internet marketer. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. My expertise and knowledge is based on my experience working with / for entrepreneurs, non-profit organizations, and Fortune 500 companies. Along the way, I picked up quite a few tricks of the trade. Now, I hope to share them with you here on SkillShare.

I got my MBA concentrating in Brand Management from Washington University in St. Louis. During the day, I'm a Senior Marketing Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

Connect with me on Twitter @jeannie_chan