Lessons in Launching Your Creative Career: The Art of Self-Promotion Premium class
- 1x (Normal)
Welcome to Class3:28
Creating an Effective Portfolio Website12:40
Tracking Your Progress13:47
Social Media Part 121:18
Social Media Part 215:55
Professional Writing and Voice16:14
The Launch Campaign10:05
About This Class
Whether you are a creative just starting out, trying to land that first job, or you are ready to make the big leap and go solo, self-promotion is the key. You may have the best portfolio in the world, but if nobody knows it exists, it doesn't matter.
I am Brad Woodard of Brave the Woods, a design and illustration studio, which I recently left the corporate world to start with my wife, Krystal Woodard.
After a few years of experimenting with self-promotion, we found a formula for launching our brand successfully. My background in design and illustration, paired with Krystal's background in social media and professional writing, created the prefect storm, allowing us to start and run a successful design and illustration studio of our own. In this class I'll walk you through everything we learned along the way.
What You'll Learn
This class is a step-by-step guide to the science behind effective self-promotion. For all you creatives, this means getting your work seen, gaining followers, connecting with the creative community, using social media to your advantage and creating a stronger portfolio and personal brand. Through a series of short video lessons, project steps and other resources, we'll cover:
- Getting your website in order.
- Making social media a business tool.
- Professional writing and voice.
- Reaching out and connecting.
- Launching your brand.
What You'll Do
You'll prepare your personal brand for launch (or re-launch) by creating a self-promotional piece to send out to prospective clients and followers. This self-promo piece will be in whatever format is most effective for your work. Some examples may include a physical mailer, an e-blast, an invitation to an event, or a care package. This project is meant to showcase your work and gain momentum for your brand.
Class Projects 15 See All
98 of 103 students recommendSee All
Really well organized with very practical information. Thanks.
Contemporary Fine Art Specialist and Instructor
Very through and encouraging. While this is a very big/important project can be overwhelming, the way Brad breaks it down it feels manageable.
Graphic design, art direction, & typographic nerd.
I am a graphic designer and illustrator raised in the Great Northwest, now living in Austin, Texas with my wife and little boy. After graduating with a BFA in graphic design, I started my career as an information designer and illustrator at Column Five Media. The digital illustration courses I took in college paid off, as I found that more and more clients were requesting illustration work in their designs. Merging both skills together I have been able attract all types of work, including my work in advertising at Arnold Worldwide.