Lessons in Launching Your Creative Career: The Art of Self-Promotion Premium class

Brad Woodard, Designer + Illustrator

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9 Videos (1h 50m)
    • Trailer

    • Welcome to Class

    • Creating an Effective Portfolio Website

    • Tracking Your Progress

    • Social Media Part 1

    • Social Media Part 2

    • Professional Writing and Voice

    • Reaching Out

    • The Launch Campaign


About This Class

Whether you are a creative just starting out, trying to land that first job, or you are ready to make the big leap and go solo, self-promotion is the key. You may have the best portfolio in the world, but if nobody knows it exists, it doesn't matter.

I am Brad Woodard of Brave the Woods, a design and illustration studio, which I recently left the corporate world to start with my wife, Krystal Woodard. 

After a few years of experimenting with self-promotion, we found a formula for launching our brand successfully. My background in design and illustration, paired with Krystal's background in social media and professional writing, created the prefect storm, allowing us to start and run a successful design and illustration studio of our own. In this class I'll walk you through everything we learned along the way. 

What You'll Learn

This class is a step-by-step guide to the science behind effective self-promotion. For all you creatives, this means getting your work seen, gaining followers, connecting with the creative community, using social media to your advantage and creating a stronger portfolio and personal brand. Through a series of short video lessons, project steps and other resources, we'll cover:

  • Getting your website in order. 
  • Making social media a business tool. 
  • Professional writing and voice. 
  • Reaching out and connecting.
  • Launching your brand.

What You'll Do

You'll prepare your personal brand for launch (or re-launch) by creating a self-promotional piece to send out to prospective clients and followers. This self-promo piece will be in whatever format is most effective for your work. Some examples may include a physical mailer, an e-blast, an invitation to an event, or a care package. This project is meant to showcase your work and gain momentum for your brand.

101 of 107 students recommendSee All

Step by step promotion instruction!
Marina Selezneva

Postcard Artist

Another great course, thanks Brad!
Susana G.


Really well organized with very practical information. Thanks.
Doris Charest

Contemporary Fine Art Specialist and Instructor





Brad Woodard

Designer + Illustrator

I am a graphic designer and illustrator raised in the Great Northwest, now living in Austin, Texas with my wife and little boy. After graduating with a BFA in graphic design, I started my career as an information designer and illustrator at Column Five Media. The digital illustration courses I took in college paid off, as I found that more and more clients were requesting illustration work in their designs. Merging both skills together I have been able attract all types of work, including my work in advertising at Arnold Worldwide.

Now, my wife and I run our own design and illustration studio full-time, named Brave the Woods. We also sell art prints, tees, children's books and more at our shop, Brave Outpost

You can also find me on DribbbleTwitterFacebook and Pinterest