Launching a Product in 2016 For Entrepreneurs and Startups Premium class

Howard Lynch, Business Owner

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13 Videos (43m)
    • Keys Elements to a Successful Product Launch

      2:54
    • Warriorplus

      5:49
    • Clickbank for product sellers

      4:13
    • Sales Page Analysis

      4:51
    • Fiverr Ebook Cover

      3:14
    • Creating The JV page

      3:17
    • Facebook Groups For JV Attraction

      2:32
    • Leaderboards

      2:04
    • JVs on platforms

      3:35
    • WarriorJV

      2:58
    • Affiliate Requests

      2:27
    • JVnewswatch

      1:39
    • JV pages

      3:31

About This Class

In this course, serial product launcher and entrepreneur Howard Lynch will walk you throught the process of releasing a successful product to the public in 2016.

With his last launch having grossed $17k in just seven days, Howard feels confident he can teach you:

  • How to select and validate a niche
  • How to find you perfect audience
  • How to easily create a valuable product that will sell
  • How to find JV partners to promote for you
  • How to design a sales page that will convert

Enroll now and let's get started already!

As a product manager, you want your product to be a success. You do your best to understand what your customers will want, you work with your developers to create the right product development definition, and you train your sales teams to go sell it. However, there's one more thing that you need to be doing. That's launching your product. You don't want to just launch it, you want to stage a grand product launch. Now just exactly how are we going to go about doing that?

Promote Your Launch Extensively And Creatively

A product launch that nobody knows about is not going to do you any good. What this means for you is that you are going to have to create a calendar that you can use in order to make sure that you are reaching out to the right people at the right time. Knowing how to do this correctly is something that can go on your product manager resume.

Your first contacts need to be with the journalists who cover your market segment. Additionally, most publications have a person who is their "calendar editor" who is in charge of what goes into each issue. You're going to want to reach out to both of these groups about a month before your launch happens.

Now that we live in the 21st Century, there is a new type of journalist that can help to make your product launch a grand one: bloggers. Because this type of writer works on a more flexible schedule, you can reach out to them a bit later in the process.

Introduce Intrigue Into Your Launch

Everyone likes a mystery. What this means for you is that you are going to want to use your product launch to tease people's curiosity. This means that when you are talking about your product launch, you are going to want to use words like "free" and "mystery" in order to get their attention.

In order to generate some buzz about your product launch, you are going to want to consider offering some sort of free gift to a limited number of your first customers. Alternatively, you could schedule a mystery guest to attend a product launch celebration. Everyone likes to meet and hang out with someone who is famous even if they are only famous in your product's niche.

When you are doing a product launch, you'll create product collateral. Don't make boring collateral! Instead, take the time and hire the talent that you'll need in order to make your product's collateral as intriguing and distinctive as possible.

Hold A Soft Launch

Having done all of the work that a product launch requires, when the big day approaches often times we can only step back and keep our fingers crossed. However, it turns out that there is one more thing that we can do that will boost our chances of having a successful product launch: hold a soft launch.

When you are holding a soft launch for your product, you invite friends, partners, members of the press, and even family members to a run-through that happens a night or two before the big event. This is a great opportunity to practice everything that will need to be done during the real product launch.

At the soft launch, the company's employees who are helping you with the launch will get a chance to get on-the-job training regarding what they are supposed to be doing (and not doing!). Any glitches in your plans or things that you've overlooked will quickly become apparent.

What All Of This Means For You

More often than not, a product manager's career is determined by how successful our product is. The more success that a product has, the farther in the organization we can go. Since a successful product starts with a successful product launch, we'd better get good at staging a grand product launch. Doing this well should be a part of every product manager job description.

In order to do a product launch the right way, we first need to start things off by promoting the launch. This can involve working with people who are willing to write about our launch at least a month before the launch. Next we need to find ways to introduce some intrigue into the launch so that we can get people interested in what we are doing. Finally, since the launch is so important, we need to hold a soft launch in order to work all of the bugs out.

The good news about launching a product is that it can be easy to do this correctly. However, in order to make sure that we get the biggest bang for our buck, we need to make sure that we know what we are doing. Follow these three tips and your next product launch will be a grand event indeed.

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Howard Lynch

Business Owner

Call me if you have any questions! Skype: HowardEdwardLynch or send me a PM here on Skillshare.

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Hello everyone! I am an experienced internet marketer. I specialize in selling ebooks and producing videos. I wish to share what I have learned and connect with internet marketers. I will answer any questions regarding internet marketing, so don't hesitate to contact me and I will get back to you in no time.

I am capable of teaching:

  1. Ebook sales and marketing
  2. Affiliate Marketing
  3. Product creation
  4. Freelancing and content creation

Je parle également français -n'hésitez pas à me contacter!

Good luck!