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33 Videos (2h 49m)
    • Marketing introduction: historic roots of marketing

      2:28
    • All my business and marketing courses

      1:29
    • Marketing for small business owners

      2:16
    • Checklist for any marketing campaign you do

      2:57
    • KPI - key performance indicators

      1:56
    • Always think about how to leverage large platforms

      1:25
    • Sales funnels introducion: what are sales funnels and how to think about them

      3:46
    • Conversion and A/B testing

      4:39
    • Seth Godin's Purple Cow

      3:04
    • Should you oursource marketing

      2:07
    • How to identify your target market - marketing introduction

      4:38
    • How to calculate your target market size - marketing introduction

      11:09
    • How to create an ideal customer avatar

      2:49
    • Introducion to analytics: what is software analytics and why you need it

      3:11
    • Introduction to social media marketing

      3:08
    • Introduction to content marketing

      7:37
    • The net promoter score

      2:39
    • Establishing your own large media platforms vs

      3:53
    • Introduction to affiliate marketing

      4:51
    • The biggest secret of marketing success

      6:15
    • Product quality is a great natural marketing tool

      3:49
    • 2 ways to create a marketing plan

      8:26
    • Ways to create and think about a marketing strategy

      7:56
    • Eric Ries 3 engines of growth

      10:28
    • Steve Blank and the Customer Development methodology

      4:49
    • Introduction to SEO marketing

      11:13
    • History of SEO

      8:50
    • Introduction to SEO for new websites

      3:17
    • Common SEO mistakes

      4:39
    • How to know which SEO links are good

      6:41
    • NEW Top SEO ranking factors from top experts

      10:59
    • Introduction to offline marketing

      4:53
    • How to do business networking

      6:43

About This Class

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

How The Course Is Structured

The course is all video. The lecture cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many subfields in marketing.

Marketing is quite complex these days. So the course goes over the many subfields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

It will take you about an hour to complete the course.

What are the requirements?

  • Interest in marketing
  • Need to promote your business

What am I going to get from this course?

  • Understand the basics of marketing
  • Plan marketing campaigns with more structure
  • Avoid common mistakes and pitfalls
  • Sell more products and make more money via your marketing efforts
  • Create a marketing plan
  • Create basics of a solid marketing strategy
  • Better predict whether a marketing strategy will work or not
  • Avoid pitfalls and common errors
  • Get a solid marketing foundation on which you can build, and eventually grow your business

What is the target audience?

  • Entrepreneurs
  • First time marketers
  • First time business owners

113

Students

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Projects

Alex Genadinik

Entrepreneur, marketer, mobile app developer, busi

Entrepreneur, marketer, mobile app developer, business coach

3-time best selling Amazon author, creator of top entrepreneur mobile apps, and host of a popular business and marketing channel on YouTube.

I am the creator of the Problemio business apps which are some of the top mobile apps for planning and starting a business with 1,000,000+ downloads across iOS, Android and Kindle.

I am also an author of three business books (marketing to reach 1,000,000 people, on starting a business, and on the mobile app business).

I am also a business coach. On my apps and in my private coaching practice I have helped over 1,000 entrepreneurs. That means I can probably help you quite a bit as well.

My areas of expertise are mobile apps, software engineering, marketing (SEO and social), and entrepreneurship.