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0 Course Promo0:29
1 About the Course2:17
2 Course Overview1:48
4 The Sales Function4:40
5 The Roles of Sales and Marketing6:56
6 Sales Roles and Responsibilities5:26
7 Sales Competencies and Expectations8:18
8 Trends Affecting Sales6:22
9 Changes in the Buyer Seller Relationship5:38
10 Consumer Buying Behavior7:32
11 The Buying Decision Process3:54
12 Consumer and Organizational Buying5:07
13 The Sales Process2:35
14 Finding Potential Buyers and Qualifying3:49
15 Presentation Closing and Referrals6:37
16 Learning Sales1:18
About This Class
The Introduction to Sales course builds on the important role that the sales function plays and describes how marketing and sales relate to each other.
It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.
The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.
Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales knowledge and skills.
After completing this course, you will be able to:
distinguish between the roles of marketing and sales,
match the key competencies to how they contribute to success in sales, and
recognize the effects recent sales trends have had on the buyer-seller relationship.
You will also be able to:
recognize the differences between organizational and consumer buying,
recognize the benefits of understanding consumer buying behavior, and
use the stages of the sales cycle.
You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.
Thank you and see you in the course!
Sorin developed and delivered more than 20 courses on management, project management, computer literacy, human resources, career development, soft skills for employees and even corrections incidents management.
He is a certified Trainer and Project Manager, holding a master degree in International Relations and Policy Making and a bachelor degree in Law and Public Administration.
Sorin coordinated during the last 9 years projects of more than 100 million USD total value in areas of rule of law, regional development and human resources. Consultancy delivered for UNESCO and training for United Nations.
He has more than 10 years of middle/senior managerial experience within the civil service (justice, corrections, internal affairs, training), private sector (project management, consultancy, training) and NGO (industrial relations, rural development).
Sorin is also a certified International Computer Driving License (ICDL) tester and trainer for the United Nations Peacekeeping Missions, certified Human Resource Professional and a Public Manager (professional degree).