Introduction to Facebook Advertising in 2016! Premium class

Jerry Banfield, Teaching New Skillshare Classes Daily!

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22 Videos (2h 51m)
    • Facebook ads interface basics.

    • Page post engagement is the objective that performs the best for me.

    • Ads with videos consistently run at the lowest CPM.

    • What is your purpose of advertising on Facebook?

    • 80/20 power lecture: strategies for working on Facebook ads.

    • Live tutorial creating a campaign including placement on Instagram!

    • What happens after I click on a Facebook ad for a service I need?

    • See how to use the reporting features in Facebook ads to measure your ROI.

    • Tracking conversions on your website is critical for measuring ROI.

    • How to setup a Facebook ads conversion tracking pixel.

    • Focus on the results that matter most and avoid being distracted by the rest.

    • Filtering options in the Facebook ads interface.

    • Comparing ad sets is the foundation of improving performance.

    • Using custom Facebook ads reports to see deeper into what is working.

    • Analyzing within a Facebook advertising campaign by country.

    • Viewing your Facebook advertising results by placement.

    • Using Facebook ads reports to plan out the next campaign.

    • Introduction to the Facebook ads power editor.

    • How to create a new campaign in the Facebook ads power editor.

    • How to quickly make a lot of unique ads using page posts.

    • Use the Facebook power editor to quickly copy ad sets and ads.

    • 80/20 power lecture: steps to take once your ads are submitted and approved.


About This Class

Begin with a strong foundation in the fundamentals of Facebook advertising including learning the basic terms and picking a place to invest your advertising budget for the highest return. When you know what you are doing that is getting great results, you can keep doing more of it and eliminate what does not work! I will show you how to use the Facebook ads power editor to quickly learn where you can get your best results.

1 of 1 students recommendSee All

This is a really informative class thank you.
Jai Sequoia

Graphic/Web Designer





Jerry Banfield

Teaching New Skillshare Classes Daily!

Help me reach 3,000 followers on Skillshare by following me today!  Followers receive first access to the new classes I create DAILY here on the topics listed below and more!

  1. Facebook ads and marketing learned by growing my Facebook page to over 2 million likes!
  2. YouTube channel success strategies learned by building my YouTube channel to 89,000+ subscribers.
  3. Google AdWords tutorials learned by spending $100,000+ on my own advertisements on Google.
  4. Teaching online learned on YouTube with 10+ million views on my YouTube videos and on Udemy where I had 170,000+ students before being banned!
  5. A daily workflow system for creativity that I have used to make over 2,000 videos online in two years.
  6. Building a great Skillshare teaching community on a daily basis with new classes!
  7. Steps for creating and building your own freelancing business online selling products, serving clients, and doing affiliate marketing.
  8. Investing and trading cryptocurrencies such as bitcoin and ethereum as a hobby while earning a better than average return!
  9. What works most effectively to make money online based on my experience earning more than a million dollars freelancing from my home office in the first five years of starting my business.
  10. The complete system I use to run a business that is the best real job I have ever had online as seen at

Do you have Skillshare Premium?

  • Skillshare Premium is required to view most of my courses.
  • I have a Skillshare Premium subscription that gives me unlimited access to all Skillshare courses for just $0.99 for the first three months and then $96 a year after that which is just $8 per month!  This is how I prefer to take online courses because I complete payment once and then I am able to learn from anyone at my own pace!  This is SO much easier than repeatedly buying once course after another and then feeling guilty if I do not actually watch it.
  • Join me as a premium skillshare member for $0.99 a month for the first three months at

How did you get here with me?
In 2005 while I was in college at the University of South Carolina, I tried to start working online. I signed up for an MLM program and a survey website. A month later, I had refunds from both and figured working online was not possible because everything was a scam. The truth was I was afraid to fail again.

In 2011, I moved in with my wife and launched an online business focusing on video game addiction in an attempt to avoid dealing with any of my other problems. In a few months, I changed my business to selling tshirts because I realized there was no money in video game addiction. A year after starting my business, I dropped out of my criminology PHD program at the University of South Florida to run my business full time which by then had changed to helping clients with Facebook and Google ads based on my experience failing to do them successfully for myself.

In 2013, I starting sharing everything I knew for free on YouTube because I hoped it would help me get more clients. By April 2014, I was nearly bankrupt after failing at 15+ different business models. I was also nearly dead from trying to drink the pain away and fortunately the fear of death motivated me to get into recovery. Being in recovery motivated me to focus more on being of true service to others and less on what I would get out of it. I started making courses online with Udemy which soon turned into my first real business. I partnered with as many talented instructors as I could and learned from top instructors how to get my courses the most sales.

In 2015, I tried making some inspirational videos sharing what I learned in recovery and got an amazing response on YouTube. To make the background on my videos more interesting, I started making the inspirational videos while playing video games. To make a more helpful website, I hired a freelancer to convert the videos into blog posts including this about page originally.

By 2016, the Udemy courses I was teaching had made nearly $2 million dollars in sales with me receiving over $600,000 of that. Things went so well on Udemy that Udemy decided to launch a new pricing policy in April 2016 that reduced sales by 80% sitewide which encouraged many instructors to leave. Since I did not take the hint, Udemy chose to ban me based on what they said were policy violations despite my best efforts to work within the rules. Now I am recording audio books on Audible and teaching all my new video courses here on Skillshare as well as on my website!

Thank you for reading this and I hope you enjoy my courses!


Jerry Banfield