How to Manage Your Marketing Budget (Eazl's Growth Hacking Toolkit) Premium class

Davis Jones, Co-founder of Eazl

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5 Videos (25m)
    • The Two Calculations that Help You Determine Profitability

      1:19
    • How to Estimate Lifetime Customer Value (LTV) and Acquisition Cost (CAC)

      3:21
    • How to Place Value on All Points of Your Funnel

      3:11
    • Visit http://bit.ly/customercompare, Make a Copy, and Use it Like This

      6:58
    • The Growth Hacking Series Outline and Logistics

      9:51

About This Class

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Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 5 of the Complete Growth Hacking Series! In this section, you're going to learn to calculate customer lifetime value (LTV) and acquisition cost (CAC) as well as advanced applications of these two (extremely important) metrics.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

9 of 9 students recommendSee All

Great class- great in defining customer value and long term value. Nice simplification and application for other areas.
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Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.