How to Find the Right Target Market for Your Business (Eazl's Entrepreneurship Toolbox) Premium class

Davis Jones, Co-founder of Eazl

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11 Videos (34m)
    • The First Drop: How to Clarify Your Business Concept

    • Get Access to this Course's Support Resources

    • How to Access to Eazl’s Concept to Market Tool

    • Target Market Selection: Visualizing Markets, Segments, and Niches

    • Audience Ideation: How to Use Constraints and Segments

    • Are You Building a Two-sided Business? If So, This is for You.

    • Introducing the CAM System for Prioritizing Audiences

    • What MIT Found Out about Focus in Entrepreneurship

    • [Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)

    • [Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)

    • [Extra Help] How to Use the CAM Market Filtration Tool


About This Class

In this first section of the series, you will:

  • Draft a business concept sentence
  • Brainstorm potential launch audiences
  • Filter to 2-3 high potential audiences

Entrepreneurial tools within this section:

  • The Concept to Audience Matching Tool
  • Chen and Samir Audience Matching Example
  • Kym Audience Matching Example
  • CAM Launch Audience Filtration Tool

Links to the full series:

  1. How to Find the Right Target Market for Your Business (This Course)
  2. How to Find Out What these Customers will Buy
  3. Design Killer Products and Services Using Your Market Research
  4. Estimate the Value of Your Business Opportunity
  5. Build and Test a Prototype of Your Business Concept 
  6. Build a Brand & Design Your Customer's Experience in One Day
  7. The Essentials of Getting Customers for a New Business
  8. How to Recruit a Mentor and Raise a Seed Round of Funding 


About this series:

--- Nat Parker's Review: "This is the best course on entrepreneurship that I've seen." ---

--- Kevin Johnson’s Review: “The energy this team put into production is clear.” ---

8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.

See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!

This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie

Team Eazl would like to thank the following people who underwrote the development of this learning experience:

Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy

Gold Circle Funder: Landry Jones

Silver Circle Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely

27 of 27 students recommendSee All

Great short class. Looking forward to the rest in the collection.
Lacy J.

Designer and Small Business Owner

I loved seeing the interviews being done. It's incredible to see how this works.
Samantha Ru-Howard

ABC: Always Be Curious!

Very cool!
Padme L.

Always Seeking Inspiration





Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.