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Introduction to Video Support Centers9:44
Planning and Customer Analysis9:05
Beta Testers and How to Find Them5:38
Screen Capture or PowerPoint Slides and the Technical14:00
Stage 1 – Get Ready5:50
Stage2 - HowTo3:40
Becoming a Support Consultant9:05
About This Class
Simply watch over my shoulder, step by step and click by click, to see how you can create video training centers that will make your customers happy and build relationships on autopilot.
I've seen with my own eyes products that have people jumping up and down to buy the product only to be disappointed by powerful software, an ebook, or service they don't know how to use.
Or, received 100's of emails, day in and day out. This product owner dream becomes a nightmare. Instead of creating a training center, most product owners hire someone to answer support tickets while they could have simply created a training center correctly.
If your customers don't know how to use your product or implement your advice, then they will feel left in the dark...and ultimately leave.
Creating proper video training the right way can decrease refund rates and create happy customers, as they will see the true value of your product and service and act upon it. As a vendor and product owner it should be your end goal to help your customers not only understand how to use your product but also how to use it effectively to implement what they learned.
The problem is most product owners don't think about these matters because they are entrenched in their world of creating the product.
- How would you like to lower refund rates and build relationships on autopilot?
- How would you like to wake up and instead of 50 of the same emails, you get emails from prospects? I will admit that it can become lonely and after a while you will wish you had some emails come through. But, it gives you the opportunity to live the lifestyle that a product owner should live and allows you to focus on marketing the product.
- Are you avoiding the thought of doing this because you think it’s too technical?
- Are you worried that you will lose valuable time trying to figure it out?
If you said yes to any of the questions above, then this course is the solution for you.
Here's a quick list of this 8 Part video series in more detail:
Video #1: Introduction to Video Support Centers
In this specific video you are introduced to video support centers, how they work, and how you can get started immediately. You’ll also be given an overview of the video series as a whole so you understand what you are getting into, as well as a brief overview of the three stages. These three stages are crucial to answering questions your customers will have about your product.
Most people create only the middle stage, leaving the outer two layers and thus creating confusion for customers. Confusion, as you know, ultimately leads to irritation which leads to angry support tickets and higher refunds.
Video #2: Planning and Customer Analysis
Before you jump in and start creating your video training center you need to do a little planning and customer analysis. In other words, you need to understand your customers, from their desires to their problems. This will allow you to understand what they expect as an end result from your product.
While you may not be able to fulfill all these desires you can fulfill the ones your product may portray to the customer. Believe it or not, it’s easy as a product owner to fall into the trap of forgetting about your customer’s needs and focusing too much on the areas of less importance.
Video #3: Beta Testers and How to Find Them
Before you go out and find beta testers you yourself better know your product inside out, because you’re going to be teaching the videos. Now you can’t just got out and find any beta tester, there are specific ones that you need to find and I’ll show you who to look for.
These types of people will make your product almost perfect. This step will help you decrease your refunds and will help you give your customers what they want.
Video #4: Screen Capture or PowerPoint Slides and the Technical
The big question you may have while creating training videos is should you do screen capture videos which show what is happening on the screen or simple PowerPoint slides? There is a time for screen capture and there is a time for PowerPoint slides. How do you be the most effective in teaching your customers? You’ll also learn what software tools and resources to use to be as effective as possible.
Video #5: Stage 1 – Get Ready
This is the first stage of videos that will allow your customers to get ready to use your product. Most product owners skip this step because they presume that their customers already know certain things. While that is true, you should always assume a worst case scenario. It’s better to provide more videos than less because if you provide more, then the expert viewers have the freedom to skip certain videos.
Video #6: Stage 2 – How To
This is the second stage and the stage most product owners start at. This is the meat of the product and usually shows people how to use it. While this is a necessary stage, without Stage 1 and Stage 3 you are setting yourself up for an increase of questions and increase of irritated customers. In this video, we will guide you step by step through the whole process.
Video #7: Stage 3 - Maximize
This is the third and final stage. It is crucial to building a relationship with your customers and can often lead into your other products. In other words, this stage will make the customers understand how to use your product effectively and maximize its potential. Provide these videos and you will have a surefire formula for happy customers and that is what you’ll learn in this video.
BONUS Video #8: Becoming a Support Consultant
Videos 1-7 are the meat of this whole video series and you can leave it at that. But, how would like to go about finding product owners and creating training centers for them by becoming a Support Consultant? This bonus will show you how to find product owners that need someone like you and are willing to pay large sums to get these created. But as I always say, implement the system firt and you’ll learn its value and then you’ll learn how to help others with it.