How Viral Marketing REALLY Works (Eazl's Growth Hacking Toolkit) Premium class

Davis Jones, Co-founder of Eazl

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8 Videos (43m)
    • How to Take a Spark and Turn it Into a Public Relations Success

      1:28
    • What Really Creates "Viral Sparks"?

      2:59
    • SideBYSide: How to Use PR Databases and Mail Merges

      3:57
    • What to Do when You Start Seeing Viral Success

      3:06
    • SideBYSide: Some Simple Media Research Methods

      4:00
    • Preface to the Interview with Joy Schoffler

      0:36
    • Joy from Leverage PR on Getting Reach through Media Outlets

      17:20
    • The Growth Hacking Series Outline and Logistics

      9:51

About This Class

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Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 7 of the Complete Growth Hacking Series! In this part of the series, we'll start by looking at how viral marketing really works (hint: media plays a big role) and then the basics of media research and public relations.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

4 of 5 students recommendSee All

Excellent. Great interview too
Charlie Liu

Branding and Graphic Design

I don't really know much about marketing. My family has a business that I inherited and I woke up one day realizing I needed to modernize or lose to competitors. I really liked this course and learned some useful information about PR that will help me decide my money will be put to good use. The interview with Joy was helpful.
I've been enjoying this series and found this section to be useful in connecting public relations to so called "viral marketing". I'm not sure that marketers can claim to be expert at making things go viral, still. This connection between the two worlds makes a lot of sense.

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Students

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Projects

Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the venture-backed career acceleration platform based in San Francisco. Prior to starting Eazl, Mr. Jones was a professional recruiter (or “headhunter”) with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the San Francisco market, where he identified, recruited, and placed top talent with well-known firms like Wells Fargo, Western Digital, and the Kendall-Jackson family of companies and with many small and medium-sized organizations like hedge funds, wineries, real estate development firms, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a technology consultancy serving institutional clients like the World Bank, the US State Department, and the governments of Mexico, Italy, and Canada.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his work with international students entering the job market. Mr. Jones earned a bachelor’s degree in international economics with a focus on international development (with highest honors) from Sonoma State University and an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist.