- 1x (Normal)
How To Build A Brand - Introduction3:13
How To Build A Brand - Development4:37
How To Build A Brand - Production4:27
How To Build A Brand - Distribution3:06
About This Class
Welcome to “How to Executive Produce Your Brand For Dummies”
It’s a 3 Step Guide To Turning Your Brand Into An Award Winning Entertainment Studio. These 3 easy steps that will help CMO’s “executive produce” their brands in ways that both “push” and “pull” information and content, as well as drive audience reach and measurable engagement.
Today, brands have the opportunity to function as tomorrow’s studios. Learn how to turn your brand into an award-winning entertainment studio.
Class Projects 2 See All
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications collective specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning.
She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. She is also a regular contributor to Forbes on the topics of marketing, storytelling and the collaborative economy.
Want to work with Billee? Learn more about our approach to collaborative branded content and digital storytelling. To schedule a 15min call with Billee click here!