Hooked: Building Habit-Forming Products Premium class

Nir Eyal, Entrepreneur, Author

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8 Videos (35m)
    • Introduction

      1:42
    • Project: Design Your Hook

      6:10
    • The Hook Pattern: 4 Phases

      2:26
    • Phase 1: The Trigger

      5:34
    • Phase 2: The Action

      5:08
    • Phase 3: The Reward

      7:48
    • Phase 4: The Investment

      3:10
    • Wrapping Up

      3:28

About This Class

What makes some products we use addictive, and some not? In this 35-minute class, entrepreneur and author Nir Eyal shares the pattern underlying how technologies hook us. Whether you're an entrepreneur, designer, or simply eager to understand the things that control our actions, this will give you tactical, insightful steps to creating your own product that people keep coming back to.

Short, tactical lessons walk through the 4-step process used to create the products that people can't get enough of, with real-life examples every step of the way.

You'll leave this class with a critical and strategic understanding of how and why we use the products we rely on. You'll learn how to build habits inside your products and services so people come back to them on their own.

64 of 68 students recommendSee All

A very good over view of the Hooked system .. It would be nice to see a more fully developed in depth training.
I found this class after reading the book. I really enjoyed having the opportunity to walk thru the steps after completed the book. Seriously though, there is more background information and wonderful case studies in the book.
This course is an introduction on the subject. It is clear and easy to understand.

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Nir Eyal

Entrepreneur, Author

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging atNirAndFar.com, Nir is a contributing writer for ForbesTechCrunch, andPsychology Today.